Customer segmentation analytics break your audience into distinct groups based on behavior, demographics, or purchase history. For D2C brands, it’s about targeting the right message to the right customers. The more precise you get with your marketing, the more likely you are to see higher conversion rates and better retention.
Segments is a powerful customer data analytics tool designed to turn raw data into actionable insights. Built by former LinkedIn data scientists, Segments helps marketers surface the most effective customer segments for their campaigns and sync them across platforms like Klaviyo, Meta, Google, and more. With AI-driven features like 50+ pre-built segments, natural language queries, and deep product insights, Segments empowers brands to deliver the right message to the right audience at the right time.
Everything you need to build a better D2C brand, business and tech stack.
