Customer segmentation analytics break your audience into distinct groups based on behavior, demographics, or purchase history. For D2C brands, it’s about targeting the right message to the right customers. The more precise you get with your marketing, the more likely you are to see higher conversion rates and better retention.
Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
Segments is for merchants who wish to simplify the process of personalization—with prebuilt segmentation and cross-channel list sync. Built by former LinkedIn data scientists, our models uncover profitable segments buried in your data. Increase repeat purchases from your high spenders and prevent churn of at-risk loyals by activating them across Klaviyo, Attentive, Google, Meta, and Tiktok. Track CLV, AOV, ARPU, Repeat %, by cohort. View insights like product journey & upsell, repeat cycles.
Decile is a customer data & analytics tool that was built by and for marketers to help brands grow profitably. We believe that a brand's most valuable asset is their first-party data, but getting actionable insights from that data can be difficult, costly, and time consuming. Decile appends existing 1P data with additional attributes to help you quickly and easily understand the traits and behaviors of your customers. From there, you can analyze the traits and behaviors of your top customers to acquire and retain more like them.
Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.
Record all your website visitors' sessions. Get heatmaps for all your pages generated automatically. Filter your data any way you want to find exactly what you are looking for. And find your website problems quickly with a friction score.
Analyze user behavior in ways never possible before. Smartlook records users on websites and in mobile apps. With features that allow you to find useful information across thousands of recordings in no time.
Everything you need to build a better D2C brand, business and tech stack.
