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Referral Marketing
Referral and loyalty tools are essential for direct-to-consumer (DTC) brands looking to build and nurture customer relationships. Referral tools enable brands to create programs that incentivize current customers to refer new customers, often offering rewards for both the referrer and referee. Loyalty tools, on the other hand, focus on rewarding repeat customers for their ongoing business, typically through points, discounts, or exclusive offers.
For DTC brands, these tools are important as they help foster a community of brand advocates and loyal customers. Referral programs leverage word-of-mouth marketing, which is highly effective and cost-efficient. Loyalty programs, meanwhile, encourage repeat purchases and can increase customer lifetime value. Both types of tools aid in creating a strong brand connection and enhancing customer retention.
Popular tools in this category include ReferralCandy and Smile.io. ReferralCandy is popular for its ease of setup and integration with various e-commerce platforms, making it a favorite for brands seeking to implement straightforward, effective referral programs. Smile.io is renowned for its comprehensive loyalty program capabilities, offering a range of customizable rewards and engagement options. Both tools stand out for their user-friendly interfaces and proven success in boosting customer engagement and driving sales through referrals and loyalty initiatives.
One the most powerful marketing weapons if used correctly. Brands in the apparel space such as Rothy’s rely on tools like Talkable and other like UNDERDAYS leverage ReferralCandy. Here’s the full list.
Wallet Passes that are built for eCom and retail. You can reach your customers online + in-store, and drive conversions with branded Apple and Google wallet passes. Utilize push notifications and seamless referrals to build brand loyalty.
Viral Loops is a referral marketing solution for all. They pride themselves on simplicity to setup and their large database of templates based on past referral marketing successes. Viral Loops also offers no-code abilities to create landing pages to promote your referral program.
Yotpo Loyalty & Referrals (formerly Swell Rewards) helps eCommerce brands maximize LTV by incentivizing repeat purchase, referrals, social engagement, and content creation.
Conjured allows you to launch a "Refer-A-Friend" program quickly and easily. Encourage customers to refer their friends. If their friend buys, your customer gets a discount, and your revenue increases. Discount codes or Gift Cards are created automatically, so there's no need for manual entry.
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