Website analytics tools are essential software for direct-to-consumer (DTC) brands, offering insights into how visitors interact with their websites. These tools track and analyze various metrics such as page views, user behavior, traffic sources, and conversion rates. They provide data that helps in understanding user engagement, identifying trends, and spotting areas that need improvement.
For DTC brands, website analytics are crucial for making data-driven decisions. These tools enable brands to optimize their websites for better user experience and higher conversions. Understanding visitor behavior and preferences helps in tailoring content and marketing strategies to meet customer needs. This leads to improved website performance, increased customer satisfaction, and ultimately, higher sales.
To unlock the next level of growth, you need to fully understand your store’s performance. For that, you need a solid analytics setup. If you’re just starting out, checkout tools like Triple Whale and Lucky Orange - and if you’re already thriving and have an omnichannel presence - perhaps Daasity is right for you.
Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.
FullStory tells you everything you need to know about your digital experience. Improve conversion rates by pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.
Heap is an analytics tool that automatically captures all user data on your site. A single snippet grabs every click, swipe, tap and pageview. Heap lets you learn everything about your customers: Who they are, what they do on your site and what actions correlate with conversion & retention.
Crazy Egg provides tools to record and analyze user behavior to improve your website. The heatmaps, scrollmaps, and other visual reports will show you exactly how your customers responding to elements on your site.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
Matomo is a Google Analytics alternative that protects your data and your customers' privacy without asking for consent. Matomo helps you get more accurate data, less annoyed customers seeing consent screens, and ultimately more sales.
Record all your website visitors' sessions. Get heatmaps for all your pages generated automatically. Filter your data any way you want to find exactly what you are looking for. And find your website problems quickly with a friction score.
Analyze user behavior in ways never possible before. Smartlook records users on websites and in mobile apps. With features that allow you to find useful information across thousands of recordings in no time.
Ever wonder why so many of your website visitors don't actually convert? Better Replay takes the guesswork out with live session recordings of each visitor on your store. This means a quick and easy way to see what visitors are looking at and how long they're onsite.
Everything you need to build a better D2C brand, business and tech stack.
