What is Matomo?

Matomo is a powerful web analytics platform designed to give brands full control over their data and user privacy. Unlike Google Analytics, Matomo provides 100% data ownership, ensuring your analytics data stays private and secure. It’s trusted by over 1 million websites globally, including government bodies, nonprofits, and businesses. Matomo is also open-source, making it highly customizable and transparent.

What Does Matomo Solve for Brands?

Matomo helps brands address growing privacy concerns by providing an alternative to third-party analytics tools like Google Analytics, which use data for advertising purposes. By using Matomo, brands can ensure they comply with privacy laws such as GDPR, HIPAA, and CCPA. Matomo also helps brands maintain trust with customers by providing transparency on data usage and avoiding privacy risks. Additionally, Matomo’s flexible setup allows companies to seamlessly import data from Google Analytics, ensuring continuity and ease of transition.

100% Data Ownership

With Matomo, all collected data belongs entirely to you. Whether hosted on-premise or in the cloud, you maintain full control over where your data is stored, how it’s managed, and when it’s deleted. This ensures maximum privacy protection and compliance with strict data regulations.

Privacy Protection

Matomo is built with privacy in mind. It offers features like IP anonymization, configurable data retention, and adherence to DoNotTrack settings, all helping you comply with GDPR, CCPA, and other global privacy laws. Matomo ensures that no personal information is processed without your consent.

Cookieless Tracking

Matomo allows for tracking without cookies, which means no need for intrusive cookie consent banners. Cookieless tracking improves data accuracy by allowing 100% visitor tracking, even from those who disable cookies, all while respecting user privacy.

Google Analytics Importer

Switching from Google Analytics is easy with Matomo’s Google Analytics Importer. You can seamlessly transfer historical Google Analytics data into Matomo, maintaining all your past insights without data loss.

Customizable and Open-Source

Matomo’s open-source nature means that you can fully customize the platform to meet your specific needs. Whether you want to create custom reports, add new integrations, or modify features, Matomo provides the flexibility to adapt to your business requirements.

Enhanced Reporting and Insights

Matomo offers a wide range of advanced analytics features including heatmaps, session recordings, A/B testing, and visitor profiles. These insights allow you to optimize conversions, track user behavior in detail, and understand the full customer journey from start to finish.

No Data Sampling

Unlike many analytics platforms that sample data, Matomo provides 100% accurate reporting. This means you can make decisions with complete confidence, knowing that all your data is fully captured and analyzed.

Seamless Integrations

Matomo integrates with over 100 different technologies, including WordPress, Magento, and Joomla. This makes it easy to embed Matomo into your existing digital ecosystem without hassle.

Matomo FAQs

How does Matomo ensure privacy compliance?

Matomo is designed to comply with the world’s strictest privacy laws, including GDPR, HIPAA, CCPA, and PECR. With features like IP anonymization, data retention settings, and privacy-focused tracking, Matomo ensures that your analytics respect user privacy.

What are the hosting options for Matomo?

Matomo can be hosted on-premise or in the cloud. With the on-premise option, you have full control over your data as it is stored on your own servers. The cloud option also guarantees 100% data ownership with flexible storage locations.

Can I migrate my Google Analytics data into Matomo?

Yes! Matomo offers a Google Analytics Importer, allowing you to bring over your historical data from Google Analytics without any loss. This makes the transition to Matomo seamless.

Does Matomo offer support for integrations?

Matomo integrates with over 100 different tools and platforms, including popular CMS systems like WordPress, eCommerce platforms like Magento, and more. If you need help, Matomo provides expert support to guide you through the integration process.

What is cookieless tracking, and why should I use it?

Cookieless tracking allows Matomo to collect data without using cookies. This means you don’t need to rely on cookie consent banners, making the user experience smoother while maintaining data accuracy and compliance with privacy laws.