FullStory

What is Fullstory?

Fullstory is a leading behavioral data analytics platform that helps brands understand user behavior on their digital platforms. By capturing every interaction—such as clicks, taps, and errors—Fullstory provides businesses with actionable insights to improve user experience and boost conversions. Trusted by brands like Boohoo and Carvana, Fullstory enables companies to make data-driven decisions with its AI-ready models, real-time session replays, and predictive analytics tools.

What Does Fullstory Solve for Brands?

Fullstory addresses the challenge of understanding the “why” behind user behaviors, helping brands identify frustrations, optimize digital journeys, and enhance customer satisfaction. By analyzing user interactions and uncovering key sentiment signals, it empowers companies to reduce friction, prevent cart abandonment, detect fraudulent activities, and improve overall engagement and profitability.

AI-Ready Behavioral Data

Fullstory collects comprehensive behavioral data that can be used to build predictive models and train AI. This data syncs with popular data warehouses, such as Snowflake and BigQuery, enabling businesses to personalize user experiences and boost conversions.

Autocapture

The platform automatically captures every user interaction without requiring tags or event setup. This tagless, retroactive capture ensures no crucial data is missed, making it easier to identify user frustrations and optimize digital experiences.

Session Replay

Fullstory's session replay feature lets teams watch real-time replays of user sessions, providing an exact view of what users experience. This tool helps product managers and engineers diagnose issues like dead clicks, rage clicks, and navigation errors.

Sentiment Signals

By analyzing user interactions, Fullstory can detect signals of user frustration or delight, helping teams act on these insights in real-time. This feature is crucial for improving conversion rates and customer loyalty by addressing pain points before they cause users to leave.

Dashboards & Visual Analytics

Fullstory's intuitive dashboards allow teams to track key performance metrics and receive automated notifications for critical changes. Additionally, the platform provides tools like heatmaps and journey mapping to visualize user flows and identify areas for optimization.

Fraud Detection

The platform enhances fraud detection by capturing a broad range of behavior-based signals, allowing businesses to detect and mitigate fraudulent activities in real-time.

Mobile Analytics

Fullstory’s lightweight SDK provides mobile app teams with deep insights into app performance without compromising user privacy or slowing down the app. It supports real-time debugging and session replay for mobile experiences.

FAQs

How does Fullstory capture data?‍

Fullstory uses a proprietary autocapture technology that records every user interaction on your site or app. This data is stored in a secure environment and does not include personally identifiable information (PII) unless explicitly configured.

Can Fullstory be integrated with other tools?‍

Yes, Fullstory integrates with data warehouses like Snowflake, BigQuery, and RedShift, as well as analytics and monitoring tools, making it a flexible addition to your tech stack.

What industries benefit the most from Fullstory?‍

Fullstory serves a wide range of industries, including retail, ecommerce, finance, SaaS, and gaming, by helping them optimize user experiences, prevent fraud, and boost conversions.