Icon is an AI-powered platform that helps brands create influencer ads more efficiently by leveraging AI to automate the video creation process. It streamlines influencer marketing, from generating content variations to optimizing performance, making it easier for brands to scale their marketing efforts without being bottlenecked by manual processes.
Icon helps you quickly connect with the right creators using data points like follower count, engagement rate, and audience demographics. This allows brands to develop authentic partnerships while also supporting creators’ ability to generate tailored content for each campaign.
Icon allows brands to turn a single source video from a creator into 20 high-quality video variations with just a few clicks. This drastically reduces the time and resources needed for content creation while ensuring each version can be optimized for different platforms or audiences.
Icon uses advanced AI-driven analytics to match brands with creators whose audiences align with the target demographic, maximizing the potential impact of each campaign. Brands can focus on creating content that resonates with viewers while minimizing the trial and error of creator partnerships.
Icon makes A/B testing easy by letting brands test different hooks, stories, and calls-to-action in their influencer ads. This helps brands optimize for the best-performing ads in real time, improving conversion rates and overall campaign efficiency.
Icon offers a base platform fee starting at $1,000/month, with additional costs for video production and other services. Custom packages are available for larger brands with high-volume needs, offering flexibility and scalability in pricing as businesses grow.
The Starters is the go-to platform for e-commerce brands to find elite freelance marketers, creatives, and technologists. Hundreds of brands like Graza, Jones Road Beauty, and Momentus trust The Starters to quickly & easily source pre-vetted fractional talent with zero commissions, rate markups, or recruiting fees.