What is MagicBrief?

MagicBrief is a workflow tool and creative intelligence platform designed to help brands, agencies, and creators optimize their paid media strategies. It offers an extensive ad library, creative analytics, and collaboration tools to streamline ad creation and testing. MagicBrief enables teams to discover, analyze, and scale high-performing ads quickly and efficiently, enhancing creative output and maximizing the effectiveness of advertising campaigns.

What Does MagicBrief Solve for Brands?

MagicBrief addresses the challenge of creating, analyzing, and scaling effective ad creatives by providing a centralized platform that connects data-driven insights with creative execution. It saves time on creative research, enhances collaboration across marketing teams, and helps brands understand what ad concepts perform best. This allows brands to cut wasted ad spend, reduce creative fatigue, and maintain a competitive edge through continuous optimization.

Inspire: The World's Largest Ad Library

MagicBrief offers access to over 12 million ads from 50,000+ brands. Users can quickly find high-performing ad inspiration with advanced AI-powered search, theme filters, and video transcripts. This helps brands stay on top of industry trends, monitor competitors, and identify winning creative concepts that resonate with their target audiences.

Insights: Creative Analytics and Ad Performance Tracking

The platform syncs directly with ad accounts, providing a visual breakdown of ad performance data. MagicBrief’s analytics tools help brands understand which ads work best and why, guiding future creative decisions. Features like automated Slack summaries, AI-driven performance scores, and real-time updates keep teams informed and aligned.

AI-Powered Creative Briefing and Collaboration

MagicBrief simplifies creative development with modular briefing tools, storyboarding, and asset uploads. By retaining creative context and integrating real-time collaboration, teams can produce ads faster and align on a shared vision. The platform supports public share links, Slack updates, and live multiplayer editing to streamline feedback loops.

Competitor Monitoring and Brand Tracking

Brands can track competitors' ad activity, messaging, and creative strategies in real time. MagicBrief provides insights into trending themes, ad hooks, and high-performing formats, enabling brands to adapt their strategies quickly and effectively.

Custom Reporting and Ad Segmentation

The platform enables users to create and share custom creative reports, sort ads by performance metrics, and segment ads based on traits like copy, format, and creative type. This helps teams communicate results, optimize spending, and make data-driven decisions to improve their advertising ROI.