Segment Overview 2024: Used By 122 Brands

About Segment

Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.

Category:

Data

Tags:

Customer Data

Languages:

English

Segment Media

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Segment Pricing

Segment’s Free plan includes core analytics and customer data governance, with the Team plan at $120/month offering advanced roles, permissions, and HIPAA eligibility. Enterprise plans provide custom volumes and identity-resolved profiles.

Basic

Best option

$1,500

per month

Includes 1,000 Visitors/month 500,000/month Reverse ETL Records 2 Sources 450+ Integrations 1 Data Warehouse Destination

Basic

Best option

$1,500

per month

Includes 10,000 Visitors/Month 1,000,000 Reverse ETL Records Unlimited Sources Public API Access

Basic

Best option

$1,500

per month

Custom Volume Single View of The Customer Data Governance Advanced Roles & Permissions Personalized Customer Experiences Hipaa-Eligibility (BAA Required)

Basic

Best option

$1,500

per month

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Segment Overview

Segment FAQs

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Butter

The motion graphics and video tool for modern brands. Transform product shots, lifestyle photography, and UGC into video content that converts.

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Segment Key Integrations

Visual Website Optimizer

VWO is a conversion optimization solution. From VWO you can run A/B tests, and alter the look of parts of your website, without altering the code. Use funnels, heatmaps and session recordings to understand your shoppers’ hesitations better, which will help you generate stronger A/B testing ideas.

Optimizely

Optimizely offers powerful, easy to use solutions, to test what messages, imagery, and offers help increase conversion, retention, and lifetime value.

Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Contentful

Contentful is content infrastructure. Their platform lets you create, manage and distribute content to any platform. Unlike a CMS, they give you total freedom to create your own content model so you can decide which content you want to manage.

Hotjar

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.