What is Ometria?

Ometria is a customer data and experience platform (CDXP) designed specifically for retail brands. The platform combines advanced data consolidation with AI-powered marketing automation to create personalized, omnichannel customer experiences. It helps retail marketing teams streamline their operations, increase efficiency, and drive revenue by delivering tailored messages to customers across all touchpoints—email, SMS, website, ads, and more.

What Does Ometria Solve for Brands?

Ometria addresses the challenges that retail brands face when trying to understand their customers, personalize engagement, and create seamless customer journeys across multiple channels. It consolidates customer data into a single, actionable profile and uses AI to provide insights for better targeting, segmentation, and personalization. This results in increased revenue, improved customer retention, and more efficient marketing operations. Retailers can use Ometria to create consistent customer experiences without being bogged down by complex tech stacks or disjointed systems.

Customer Data Platform

Ometria’s Customer Data Platform (CDP) collects and consolidates data from multiple sources, including eCommerce platforms, ERPs, POS systems, mobile apps, and more. With features like identity resolution, consent management, and advanced segmentation, Ometria provides retail brands with a complete and actionable customer view.

Experience Orchestration

Ometria allows marketing teams to orchestrate personalized customer journeys through real-time audience segmentation, dynamic content, and automated workflows. Marketers can build cross-channel campaigns with ease, delivering tailored messages through email, SMS, ads, direct mail, and in-store interactions—all from one platform.

AI-Powered Personalization

Ometria’s AI uses predictive insights to optimize customer engagement by anticipating behaviors such as the next purchase date or preferred communication channels. The platform also offers AI-driven content creation, like generating subject lines and product recommendations, allowing brands to scale personalization efficiently.

Retail-Specific AI

Built exclusively for retail, Ometria’s AI is trained on billions of customer touchpoints. It provides hyper-relevant insights and recommendations for each individual customer, enabling brands to engage with their audience more effectively and improve marketing ROI.

Real-Time Data and Insights

Ometria offers advanced analytics that help retailers track campaign performance, understand customer behavior, and uncover growth opportunities. With predictive analytics, brands can make data-driven decisions to enhance customer lifetime value (CLTV) and increase retention rates.

Integrated Cross-Channel Marketing

Ometria’s platform integrates with existing marketing technologies and data sources, allowing brands to manage their entire marketing strategy from a single interface. Whether it’s email, SMS, mobile push, ads, or in-store campaigns, Ometria provides a seamless, connected experience for both marketers and customers.

Success Stories

Retailers like Sephora, Steve Madden, Hotel Chocolat, and Fred Perry have used Ometria to drive impressive results, including increased repeat purchase rates, higher email revenue contributions, and enhanced customer segmentation through AI. These brands have seen boosts in conversion rates, customer retention, and overall campaign efficiency by leveraging Ometria’s capabilities.

FAQs

How does Ometria improve personalization for retailers?

Ometria uses AI-driven insights and customer data to create highly personalized, omnichannel experiences for customers. With predictive insights and real-time segmentation, retailers can deliver tailored messages at the right time, increasing engagement and sales.

What types of data does Ometria consolidate?

Ometria integrates data from various retail sources, including eCommerce platforms, mobile apps, POS systems, customer support platforms, and loyalty programs. This data is consolidated into a single customer profile, providing a holistic view of the customer’s behavior and preferences.

How does Ometria support cross-channel marketing?

Ometria enables marketers to orchestrate and execute personalized campaigns across multiple channels, including email, SMS, mobile push, direct mail, in-store interactions, and digital ads. Marketers can design and automate journeys that move seamlessly across these touchpoints, ensuring consistent customer engagement.

What makes Ometria's AI retail-specific?

Ometria’s AI is trained on billions of retail touchpoints, making it highly specialized for the unique needs of retail brands. It delivers tailored insights and recommendations that help retailers drive growth, improve personalization, and enhance customer loyalty.