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Trustpilot is known to hold brand reputations hostage and railroad them into paying for their service in order to remove negative reviews. Just read the reviews of their own product on their site and you will immediately see through the business model they are running to hurt brands. We feel that it is only right to use their profile as a tool to call them out as a bad actor in the space. We highly recommend you avoid paying them at all costs.

One of the biggest affiliate networks in the world. Awin connects retailers to over 211,000 active affiliate partners such as content creators, influencers, website owners and technology partners.

Ometria is a a smart email service provider (ESP). Ometria brings together data to build a profile of each shopper. Their AI starts to predict certain customer traits and then the marketing platform enables you to create personalized marketing experiences across relevant channels and touchpoints.

Outbrain is a web advertising platform that displays boxes of links to pages within websites. It displays links to the sites' pages in addition to sponsored content, generating revenue from the latter.

Teads is a video ad platform. They've got placements across some of the biggest websites. They take your TV ads, or video ads and automatically rework them to fit all of their placements to provide premium, engaging, and brand safe ad experiences.

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Gorgias is of the most popular helpdesks for D2C brands. It centralizes all your support tickets in one place and enriches them with lots of extra context about a buyer's profile. Through Gorgias, you can connect directly to your eCommerce store and edit orders, modify subscriptions, and refund payments without leaving your helpdesk.

Zendesk is a customer support tool. It's got 2 main features: ticketing and knowledge base. Ticketing: Zendesk gathers customer queries in one place where you can manage and respond to customer questions efficiently. Knowledge base allows you to create an FAQ section to guide your customers.

OptinMonster is the best lead-generation plugin for WordPress. It's used by over 1m websites and allows you to create attention grabbing forms to drive lead-generation. Easily run A/B tests to identify top performing popups, and use other features like the "spin-the-wheel" popup to capture leads.

Next.js is an open-source React based JavaScript framework created by Vercel. Next.js boasts many features that align with the specs required for eCommerce projects, including; Live collaboration tooling, image optimization for seamless product discovery, built-in internationalization, and built-in analytics.

RudderStack is an open-source customer-data platform that provides a holistic view of the customer. From there, activate your customer data in 200+ destination apps like Google Ads, Customer.io, Mailchimp, Segment many more.

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.