What is Recurly?

Recurly is a global subscription management platform designed to help brands manage and optimize their subscription businesses. With features like automated billing, churn management, and revenue recognition, Recurly allows businesses to scale their operations while maintaining high customer satisfaction. Its flexible payment orchestration, reporting, and analytics tools make it an essential platform for subscription-based businesses across industries.

What does Recurly solve for brands?

Recurly solves key challenges for subscription businesses, including managing complex billing cycles, minimizing customer churn, optimizing revenue, and providing actionable insights for business growth. It simplifies the management of subscribers, billing, payments, and compliance, enabling brands to focus on customer acquisition, retention, and long-term engagement while expanding into global markets with ease.

Plans, Pricing, and Promotions

Recurly helps businesses launch, test, and refine subscription offers quickly. Brands can create personalized pricing models, trial offers, and gift subscriptions, ensuring they meet the diverse preferences of their customers. Recurly’s tools also allow brands to configure promotional campaigns, upsell products, and manage pricing strategies based on real-time data and customer feedback.

Subscriber Management

Recurly’s subscriber management system offers a comprehensive view of each subscriber’s lifecycle, from sign-up to cancellation. Brands can easily modify subscriptions, offer flexible billing terms, and handle account hierarchies. Automated communication tools help businesses engage with subscribers at key touchpoints, enhancing retention and customer satisfaction.

Payments Orchestration

Recurly optimizes payment processing by supporting multiple gateways and payment methods, including credit cards, digital wallets, and bank transfers. With built-in fraud prevention, global currency support, and automated retry logic for failed transactions, brands can improve payment success rates and ensure secure, seamless payment experiences for customers worldwide.

Recurring Billing

Automating the recurring billing process, Recurly streamlines the management of subscription plans, renewals, and adjustments. Brands can handle complex billing scenarios, customize invoices, and remain compliant with international tax regulations. Recurly’s flexibility ensures businesses can scale their billing operations efficiently across markets.

Churn Management

Recurly’s churn management tools help brands reduce involuntary churn caused by payment failures and prevent voluntary churn through strategic upsell and win-back tactics. Intelligent retry mechanisms, account updater services, and customizable dunning campaigns enable brands to recover revenue and retain subscribers effectively.

Revenue Recognition

Recurly simplifies revenue recognition by automating the tracking and reporting of earned and deferred revenue. Brands can easily manage compliance with accounting standards and gain real-time insights into their financial performance, enabling them to make informed decisions to drive growth.

Reporting & Analytics

Recurly’s advanced reporting and analytics provide brands with actionable insights into subscriber behavior, plan performance, and overall business health. Customizable dashboards and cohort analysis allow businesses to track key metrics like monthly recurring revenue (MRR), customer lifetime value (CLTV), and churn, ensuring they stay ahead of market trends.

By leveraging Recurly’s comprehensive platform, brands can enhance their subscription offerings, optimize customer engagement, and unlock new revenue opportunities while confidently scaling their operations globally.