Loop Flows allows for personalized subscription journeys by applying conditional logic for unique order experiences and creating new buyer segments on the fly. This helps D2C brands drive unique experiences for different segments of subscribers, for instance, having Segment X receive Product A while Segment Y receives Product B in their next cycle. Additionally, brands can segment customers around specific conditions like the number of orders, LTV, or trial products, and import these segments to marketing platforms like Klaviyo and Attentive for contextual marketing campaigns
Loop's Cancellation Flows feature aims to reduce subscriber churn by offering customizable cancellation flows. It enables businesses to provide last-ditch discounts before a cancellation, employs conditional actions based on cancellation reasons, creates engaging cancellation surveys with rich media, offers comprehensive dashboards to analyze cancellation reasons, and facilitates personalized reactivation campaigns by exporting data on canceled subscribers for targeted re-engagement efforts.
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