Front Row

Branding

Performance Marketing

Ad Creative

Average Project Size:

Custom

team size:

300+ Employees

LOCATED IN:

United States

Front Row stands at the forefront of e-commerce acceleration. The group emerged from the integration of five distinguished agencies—Fortress Brand, School House, Taylor & Pond, Finc3 and Bizmut—each renowned for their prowess in diverse commerce domains. Dedicated to innovative solutions that drive the digital growth of beauty, wellness and consumer brands, Front Row’s comprehensive suite of integrated capabilities span strategic expertise, content creation, adept marketplace acceleration, e-commerce management, consumer and B2B digital marketing, and business intelligence. The agency’s worldwide presence includes offices in New York City, San Diego, Hamburg and Bratislava, and its client roster includes Bubble Skincare, Glow Recipe, Versed, Youth To The People and countless other cutting-edge brands.

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Highlight Brands

Olaplex

Hair Care

Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.

KEY TOOLS USED

uses

24

tools

Rare Beauty

Beauty

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.

KEY TOOLS USED

uses

17

tools

Rae

Health & Wellness

Rae Wellness is a wellness brand that offers pure and powerful supplements designed to support overall well-being. Founded in 2017, Rae Wellness provides affordable supplements made with high-quality ingredients to make wellness accessible to everyone. Rae offers a wide range of supplements, including pre- and probiotics, multivitamins, and supplements for sleep, stress, and energy.

KEY TOOLS USED

uses

11

tools

Kosas

Beauty

Kosas is the next-level clean beauty that makes comfy & clinically tested makeup that improves the quality of bare skin.

KEY TOOLS USED

uses

22

tools

OUAI

Hair Care

OUAI transforms your hair, body and lifestyle routines. Its award-winning products and signature scents created by celebrity stylist Jen Atkin.

KEY TOOLS USED

uses

26

tools

FEATURED CASE STUDY

Empowering Brand Identity through Packaging Design with WYN Beauty

Front Row collaborated with Wyn Beauty by Serena Williams to create packaging that reinforces the brand’s identity and values. Through innovative design and strategic branding, the partnership successfully highlighted the brand’s essence and appeal. This initiative led to a more cohesive and empowering brand presentation, resonating strongly with customers.