Vivobarefoot is based on one simple insight - barefoot footwear is regenerative to human health. A Vivobarefoot product or experience is one that literally brings us closer to nature.
CROSSNET is the world's first four square volleyball game. Set up within minutes in sand, grass, or indoors.
Spikeball is a new sport played by two teams of two players. Opposing teams line up across from each other with the Spikeball net in the center. The ball is put in play with a serve—a hit by the server from behind the service boundary into the net to an opposing player.
Ten Thousand is a sports apparel brand which stands for a stoic dedication to continuous improvement. They make famous workout shorts, but have expanded into other apparel lines.
Rhone is premium men’s athletic apparel and gear for every active lifestyle. If your busy life requires long hours at the office, international business trips, climbing the highest mountains, or surfing the best waves around the world, Rhone is perfect for you.
Lifepro Fitness offers a wide range of wellness and recovery equipment designed to enhance your fitness journey. From vibration plates to massage guns, their products are built to improve circulation, muscle recovery, and overall performance, all backed by a lifetime warranty and free access to a comprehensive online workout library.
WalkingPad offers innovative foldable treadmills designed for convenient home workouts. Their space-saving designs, like the WalkingPad R1 Pro and A1 Pro, allow users to walk or run with ease, then store the treadmill effortlessly under a desk or in a closet.
Clmbr's mission is to revolutionize the climbing machine and empower every person to achieve more with greater efficiency. Every detail of the clmbr has been designed and engineered with the end user in mind. This is movement the body was made for.
Hunting gear that pushes the boundaries of performance, ultralight weight, and technology development.
Alder makes outdoor recreation apparel for womxn. Inclusive sizing, sustainable and ethical production and a playful brand that starkly contrasts with the performance-driven that dominate the outdoor space.
Direct-to-consumer (D2C or DTC) fitness brands are companies that sell workout gear, apparel, equipment, and wellness products directly to consumers, primarily through online platforms. This model allows these brands to offer innovative, high-quality products at competitive prices by cutting out the middleman.
Brands like Peloton and Gymshark have disrupted the traditional fitness industry by creating strong online communities and leveraging social media to engage directly with their customers. These brands emphasize not just the quality and functionality of their products but also the lifestyle and community aspect of fitness, encouraging a holistic approach to health and well-being. The D2C model fosters a closer relationship between the brand and its consumers, enabling direct feedback and rapid adaptation to fitness trends and consumer needs.
Among the best direct-to-consumer fitness brands, Peloton stands out for its innovative approach to home exercise, offering high-end exercise equipment integrated with live and on-demand workout classes. Gymshark has made a name for itself with stylish, performance-oriented workout apparel that has garnered a massive following among young fitness enthusiasts.
These brands excel not only through their product offerings but also by creating an engaging community experience, providing motivation, and fostering a sense of belonging among their users. They have effectively utilized digital marketing and social media to build brand loyalty and encourage a continuous dialogue with their customer base. Their success illustrates the power of combining quality fitness products with a strong community focus, setting a new standard in the fitness industry.
The direct-to-consumer fitness category is witnessing several prominent trends, reflecting changes in consumer behavior and technological advancements. There's a growing emphasis on holistic health, with brands offering products and services that address physical, mental, and emotional well-being. The integration of technology, especially through fitness apps and smart equipment, is another significant trend, providing users with personalized workout experiences, tracking, and interactive classes. Additionally, sustainability is becoming increasingly important, with consumers favoring brands that use eco-friendly materials and practices. These trends highlight a shift towards more personalized, tech-integrated, and environmentally conscious fitness solutions, demonstrating the D2C fitness industry's adaptability and commitment to meeting the evolving needs of today's health-conscious consumers.
Everything you need to build a better D2C brand, business and tech stack.
