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Best Clean Makeup Brands

D2C clean makeup brands like Ilia Beauty and RMS Beauty are leading the charge in offering non-toxic, high-performance cosmetics. Ilia Beauty combines organic ingredients with contemporary hues to create makeup that is both safe and effective. RMS Beauty focuses on raw, food-grade, and organic ingredients to ensure that their products nurture the skin. Both brands are committed to transparency and sustainability.
Kosas

Kosas is the next-level clean beauty that makes comfy & clinically tested makeup that improves the quality of bare skin.

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Kylie Cosmetics

Kylie Cosmetics by Kylie Jenner sells makeup including Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout.

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About Face

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.

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Treslúce

Treslúce Beauty creates, celebrates and supports Latinx heritage and culture. They develop high-performance, vegan-friendly, conscious makeup that deliver high-impact artistry.

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MOB

Pro-quality, clean, vegan, cruelty-free & sustainable makeup.

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Kiko Cosmetics

KIKO Cosmetics is an Italian brand that offers a wide range of innovative makeup, face and body treatments. Known for its high-quality products at an affordable price, KIKO aims to provide a variety of cosmetics that allow for personal expression through a vast selection of colors, effects, and textures.

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Truly Beauty

Truly Beauty is a clean beauty brand that combines vegan ingredients with high-end actives to deliver real results. They offer a range of skincare, body care, and hair care products. These products are designed to nourish your skin and enhance your natural beauty. Truly Beauty focuses on creating products that look and smell great while being effective. All their products are cruelty-free and made with clean, high-quality ingredients.

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Convie

Convié is a community-focused beauty brand that creates high-quality, inclusive skincare and makeup products. Their mission is to empower individuals through beauty, offering products that cater to diverse skin tones and types, while fostering a supportive and engaged community.

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Sugarlash PRO

Sugarlash Pro is a leading provider of professional eyelash extension products and training. Offering high-quality lashes, adhesives, and tools, along with comprehensive courses, Sugarlash Pro empowers beauty professionals to deliver exceptional eyelash services with confidence and expertise.

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Wyn Beauty

WYN Beauty, founded by Serena Williams, offers a range of high-performance skincare products designed to empower and enhance natural beauty. Their collection includes innovative, cruelty-free formulations that address various skin concerns, promoting a healthy, radiant complexion.

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ColourPop

ColourPop is a beauty brand that redefines luxury with high-quality, affordable makeup products. Known for their vibrant and innovative color cosmetics, they offer everything from eyeshadows and lipsticks to skincare, all developed and manufactured in-house. Committed to cruelty-free practices, ColourPop provides trendsetting beauty solutions that are both wallet-friendly and community-focused.​⬤

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Synbiome

Symbiome revolutionizes skincare with science-backed, biome-friendly products. Using a minimal number of high-quality, bioactive ingredients, they aim to restore the skin’s natural balance and health. Each product is designed to enhance the skin’s microbiome for a radiant, healthy glow.

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