What is Optimizely?

Optimizely is a comprehensive digital experience platform that empowers businesses to create, optimize, and personalize content and customer experiences. Its suite of products supports the entire lifecycle of marketing campaigns, content creation, experimentation, and eCommerce. From helping marketers collaborate on content to enabling developers to release new features safely, Optimizely offers tools that drive growth, engagement, and customer satisfaction.

What Does Optimizely Solve for Brands?

Optimizely enables brands to streamline and scale their digital experiences, from creating exceptional content to optimizing website performance through testing and personalization. By centralizing workflows, automating processes, and providing deep data insights, Optimizely helps brands increase efficiency, improve customer engagement, and achieve faster time-to-market. Whether you're a marketer, developer, or digital leader, Optimizely simplifies the complexities of managing content, conducting experiments, and delivering memorable customer experiences.

Content Marketing Platform (CMP)

Optimizely’s Content Marketing Platform enables teams to plan, create, store, and publish content seamlessly. With AI-powered features and collaborative tools, marketers can work together in real-time to create high-quality campaigns. CMP also includes robust content analytics, making it easy to measure and optimize performance.

Centralized Campaign Planning

The platform supports detailed campaign planning with shared briefs, task management, and visual calendars. This ensures marketing teams can track and manage every aspect of a campaign from a single, intuitive interface, reducing the risk of missed deadlines and disjointed efforts.

AI-Powered Content Creation

Optimizely offers AI-powered content generation and omnichannel editing tools, allowing marketers to create content that’s ready for distribution across multiple platforms. The platform integrates SEO recommendations and chatGPT functionality to enhance content quality and searchability.

Digital Asset Management (DAM)

Optimizely’s DAM ensures all marketing assets are stored in a centralized repository, making it easy for teams to reuse brand-approved assets across various campaigns. The platform tracks asset versions and compliance, helping ensure brand consistency and regulatory adherence.

Omnichannel Publishing

Preview content in its destination format and distribute it with ease across multiple channels, including CMSs, social media, and sales tools. This eliminates the need for manual processes and ensures content is always up-to-date and published on time.

Web Experimentation

Optimizely’s Web Experimentation platform offers advanced A/B testing and multivariate testing tools, allowing brands to optimize their website experiences. The platform’s Stats Accelerator and AI-powered tools ensure experiments are executed quickly and with precision, helping brands increase conversions and lower acquisition costs.

Feature Experimentation

Feature Experimentation allows brands to roll out, test, and refine new features with controlled precision. With audience targeting, feature flags, and automated traffic distribution, brands can test new ideas safely and make data-driven decisions without disrupting the user experience.

Personalization

Optimizely’s personalization tools use AI to deliver tailored content and experiences to the right audience at the right time. By integrating with customer data platforms (CDPs), brands can segment users and apply behavioral and demographic data to create hyper-personalized digital experiences.

Configured Commerce

Configured Commerce provides businesses with a flexible, scalable platform to deliver high-performing eCommerce experiences. It includes tools for catalog management, personalized promotions, and AI-driven product recommendations, ensuring a seamless shopping journey for customers.

Integrated Solutions

Optimizely integrates with popular tools like Salesforce, Marketo, HubSpot, and Microsoft Dynamics, ensuring that all parts of a business work seamlessly together. This allows marketing teams to leverage existing platforms while using Optimizely’s powerful capabilities for content creation, testing, and personalization.

FAQs

How does Optimizely support content creation?

Optimizely’s Content Marketing Platform offers tools for planning, creating, and distributing content all in one place. With AI-powered suggestions and omnichannel publishing, marketers can create high-quality content efficiently.

What types of experiments can I run with Optimizely?

Optimizely supports A/B testing, multivariate testing, and multi-page experiments. Its Web Experimentation and Feature Experimentation tools allow you to test website changes and new product features with precision.

How does Optimizely handle personalization?

Optimizely uses AI and customer data from integrated platforms to deliver personalized experiences. By targeting specific audience segments, brands can optimize content for better engagement and conversions.

What is the benefit of Optimizely’s headless CMS?

Optimizely’s headless CMS offers flexibility and scalability by allowing content to be created once and delivered across any device or platform. This enables faster, more consistent content delivery across all digital channels.