onewith swim offers swimwear that feels like no-show underwear, featuring patent-pending, elastic-free, and edgeless designs. The brand prioritizes comfort with dig-free suits available in a wide range of sizes from XXS to 4XL. Founded by Hayley Segar, onewith swim aims to revolutionize swimwear with raw-cut, universally flattering pieces.
Andie was created to make swimsuit shopping a breeze with stylish staples tailored to the female form and engineered for modern life.
Stylest offers sculpting swimwear and clothing with built-in shapewear designed to enhance and support natural curves. Founded by three style experts and moms, Stylest tackles common wardrobe challenges with versatile pieces like DreamLift® bras and sculpted swimsuits. Each design is crafted to help women feel comfortable, confident, and stylish.
Leni Swims, started by sisters Molly and Lucy in 2017, is known for buttery soft, sustainable swimwear. Each piece is made from recycled materials, with small-batch production ensuring durability and ethical craftsmanship. Designed in Australia and produced in Bali, the brand combines unique prints with a commitment to slow fashion.
Solid & Striped strives for elegance and simplicity with its swimwear collections – everything is made from the finest European and Japanese fabrics.
Direct-to-consumer swimming brands are companies that offer swimwear, accessories, and gear directly to consumers through online platforms, bypassing traditional retail channels. These brands provide a convenient shopping experience, allowing customers to browse a wide selection of swimming products from the comfort of their homes. By eliminating intermediaries, D2C swimming brands can offer competitive pricing, personalized customer service, and unique product offerings tailored to the needs and preferences of their target audience. From stylish swimsuits and durable goggles to high-performance swim caps and training aids, D2C brands cater to swimmers of all ages and skill levels, ensuring they have access to quality gear for their aquatic activities.
The best direct-to-consumer swimming brands are characterized by their commitment to quality, innovation, and customer satisfaction. Brands like Speedo, Arena, and TYR are widely recognized for their exceptional swimwear and equipment, trusted by professional athletes, recreational swimmers, and fitness enthusiasts alike. Speedo, a pioneer in swimwear technology, offers a diverse range of swimsuits engineered for optimal performance, comfort, and durability. Arena is known for its cutting-edge designs and advanced materials, delivering swimsuits and accessories that enhance speed, efficiency, and hydrodynamics in the water. TYR stands out for its focus on innovation and customization, providing a wide selection of swimwear and gear tailored to the specific needs of swimmers, triathletes, and water sports enthusiasts.
Current trends in the direct-to-consumer swimming category reflect a growing demand for performance-driven swimwear, sustainable materials, and technology-enhanced gear. Consumers are seeking swimsuits and accessories that offer superior fit, support, and hydrodynamic properties to optimize their swimming experience. Additionally, there is a rising interest in eco-friendly and sustainable swimwear options made from recycled materials, organic fabrics, and biodegradable components, aligning with consumers' increasing environmental consciousness.
Another notable trend is the integration of technology into swimming gear, with innovations such as smart goggles, wearable trackers, and performance analytics tools enabling swimmers to track their progress, analyze their technique, and enhance their training regimen. Moreover, inclusivity and diversity are becoming key considerations for D2C swimming brands, with a focus on offering inclusive sizing, adaptive designs, and culturally diverse representations in marketing campaigns to better serve diverse consumer demographics and promote inclusivity within the swimming community.
Everything you need to build a better D2C brand, business and tech stack.
