Harper Wilde takes the B.S out bra shopping with a collection of fairly priced, high quality basics.
Honeylove believes women deserve garments that are just as comfortable as they are effective — without ever sacrificing style. Their goal is to embolden women of all shapes and sizes through high quality clothing and shapewear that can be worn with pride.
PSD offers premium, affordable underwear made by and built for athletes, trendsetters, or people who just really love underwear.
Onewith offers swimwear that feels like no-show underwear, featuring patent-pending, elastic-free, and edgeless designs. The brand prioritizes comfort with dig-free, seamless suits available in a wide range of sizes from XXS to 4XL. Founded by Hayley, Onewith aims to revolutionize swimwear with raw-cut, universally flattering pieces.
Bras that look and feel great in every size. Made from breathable fabrics that support without losing comfort or looks - because your boobs deserve better.
ThirdLove empowers women to feel comfortable and confident in their everyday lives by making bras that fit perfectly, feel incredible, and look stellar.
Direct-to-consumer (D2C/DTC) underwear brands are companies that sell underwear directly to consumers through online channels, bypassing traditional retail stores. These brands prioritize offering high-quality, comfortable underwear with innovative designs while providing a seamless shopping experience.
By eliminating middlemen, D2C underwear brands can maintain competitive pricing, offer personalized customer service, and swiftly adapt to changing consumer preferences. Examples of D2C underwear brands include MeUndies, Tommy John, and ThirdLove, which have gained popularity for their commitment to comfort, sustainability, and inclusivity.
The best direct-to-consumer underwear brands distinguish themselves through their dedication to exceptional quality, comfort, and customer satisfaction. These brands often prioritize using premium materials, such as modal, micro modal, and breathable fabrics, to ensure a soft feel and a snug fit. Additionally, they offer a wide range of styles, sizes, and inclusive options to cater to diverse body types and preferences. Some of the top D2C underwear brands include MeUndies, renowned for its vibrant patterns and subscription service, Tommy John, known for its innovative fabrics and functional design, and ThirdLove, celebrated for its inclusive sizing and comfortable bras and underwear.
Current trends in the direct-to-consumer underwear category reflect a growing emphasis on sustainability, inclusivity, and technological innovation. Consumers are increasingly seeking eco-friendly underwear options made from organic or recycled materials and produced using ethical manufacturing practices. Moreover, there is a rising demand for inclusive sizing, with brands expanding their size ranges to accommodate a broader spectrum of body shapes and sizes.
Technological advancements, such as seamless construction, moisture-wicking fabrics, and antimicrobial properties, are also shaping the D2C underwear market, providing consumers with enhanced comfort, durability, and performance. As the industry continues to evolve, D2C underwear brands are expected to prioritize sustainability, inclusivity, and technological innovation to meet the evolving needs and preferences of consumers.
Everything you need to build a better D2C brand, business and tech stack.
