Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Timeline offers advanced nutrition supplements designed to promote cellular health and longevity. Their flagship product, Mitopure, is scientifically formulated to enhance mitochondrial function, helping you to stay energized and youthful. Invest in your long-term health with Timeline’s cutting-edge supplements.
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Rejuvia creates the world-first, all-natural oral sleep spray that helps you fall asleep faster, sleep through the night and wake up feeling refreshed.
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Thesis is a science-backed nootropics brand offering personalized supplement blends to enhance cognitive performance and mental clarity. Their formulations are crafted using clinically studied, vegan ingredients like Ashwagandha, Bacopa Monnieri, and Alpha GPC, tailored to support goals like focus, energy, creativity, and stress reduction. Thesis' products help their customers optimize brain health and focus throughout the day.
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Personalized nutrition. Made for your routine. Protein, Hydration, and Pre-Workout tailored specifically to your body type and fitness goals.
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Arrae’s alchemy capsules solve everyday problems that women constantly deal with. Bloat, anxiety, etc. The stuff that comes up at every girl’s brunch. This is the wellness product for the millennial woman, who has a lot on her plate but doesn’t want to compromise on how she feels.
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The most effective Energy Formula for gamers. What started as just 3 Tub flavors - Blue Ice, Fruit Punch and Lemon Lime - Quickly evolved into something much more...A movement. A culture. A Community.
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Happy Viking is Venus Williams' All-in-One Daily Meal Shake
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GOODONYA was founded by Olympic athlete Kris Buchanan, who turned to holistic nutrition after experiencing health issues from conventional sports drinks loaded with sugar and artificial ingredients. Driven by a desire for healthier hydration, Kris created Organic Hydration™️: an everyday electrolyte drink crafted with organic ingredients, low sugar, and a delicious lemonade flavor. Developed in GOODONYA's Encinitas kitchen, this clean hydration solution uses natural minerals, coconut water powder, and Himalayan pink salt for balanced hydration without dyes or additives.
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Pique Life offers a range of teas and supplements designed to enhance beauty and health from within. Their products are crafted with natural ingredients, refined by artisans, and perfected with science to support radiant skin, immune health, digestion, and calm energy. They utilize patented Cold Extraction Technology™ to maximize the bioavailability and efficacy of phytonutrients in their offerings.
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A single purpose, upgrade individual wellness and quality of life for conscious consumers.
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Goli Gummy is an inventive, people-focused nutrition company who believe that happiness and wellness go hand in hand. It’s their goal to help you reach your nutrition goals while enjoying your daily supplements.
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Obvi makes super collagen supplement that are nothing like traditional supplements. Obvi comes in multiple formats including cereal (fruity, marshmallow, & cocoa flavors), protein bars, and powders like birthday cupcake, caramel macchiato, & pumpkin spice latte.
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