100% vegan, cruelty-free and sustainable skincare - created for all genders, all skin types, all skin tones—all people—backed by three generations of skincare expertise.
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Youth To The People (YTTP) is a California-based skincare brand that blends superfoods with cutting-edge skincare science. Founded in 2015, the brand is rooted in a family legacy of professional-grade formulas, initially pioneered by their grandmother, Eva, who was a trailblazer in the esthetics field. YTTP's mission is to provide 100% vegan, cruelty-free, and sustainable skincare solutions for all skin types.
YTTP offers a range of skincare products made from nutrient-rich superfoods and scientifically backed actives. Some of their best-sellers include:
Superfood Cleanser: A daily face wash packed with kale, spinach, and green tea extracts, providing a deep cleanse while maintaining skin balance.
Superberry Hydrate + Glow Dream Mask: An overnight mask designed to hydrate and brighten skin with a blend of superberry antioxidants.
15% Vitamin C + Caffeine Energy Serum: A morning serum that energizes and brightens skin with powerful antioxidants.
YTTP products combine powerful plant extracts like kale, spinach, and yerba mate with clinical actives like vitamin C and peptides to deliver visible results. Their formulas are designed to support various skin concerns, including hydration, aging, dark spots, and blemishes. Each product is meticulously crafted to optimize efficacy with high-performance raw materials.
Youth To The People is committed to sustainable practices, ensuring that their packaging is recyclable and their formulas meet evolving environmental standards. They also actively invest in giving back through community initiatives, creating a positive impact beyond skincare.
At its core, YTTP aims to not only deliver transformative skincare results but also inspire individuals to embrace self-care and dream bigger. They advocate for conscious skincare, responsible production, and empowering people through education and sustainability efforts.
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