Grace & Stella is a self-care beauty brand known for its fun, effective, and cruelty-free skincare products designed to make pampering easy and affordable. From under-eye masks to hydrating mists, each product is crafted to deliver spa-like results at home while promoting feel-good routines.
Blume are all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean.
Supergoop! is the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine.
Kopari Beauty is the first premium coconut oil-based beauty brand in the U.S. They make better-for-you,coconut-based skin, beauty and personal care products.
KraveBeauty makes uncomplicated, basic products for intentional, not conventional, skincare. Its mission to #PressReset is about making skincare intentional and better for you and the environment. KraveBeauty is PETA-certified cruelty-free and vegan and includes a product recycling guide.
Solawave makes award-winning red light therapy & blue light therapy wands to reduce the appearance of wrinkles, fine lines, blemishes & dark circles.
JustUs Skincare is a climate-conscious skincare brand co-founded by Brook Dougherty and Evelyn Sprigg, dedicated to creating high-performance, plant-based skincare. Guided by their extensive backgrounds in skincare formulation, marketing, and social impact, they prioritize transparency, ingredient integrity, and rigorous testing to deliver products that cater to a variety of skin needs and environments. With a commitment to sustainable practices and ethically sourced botanicals, JustUs Skincare combines modern research with time-honored natural ingredients for resilient, climate-proof skincare solutions.
Ursa Major (‘The Great Bear’ in Latin): Delightful, plant-powered skincare to help you achieve clear, healthy skin. What you do after that — how you find your true north — is up to you.
U Beauty is a science-backed skincare brand known for its multitasking formulas that simplify routines without sacrificing results. Powered by patent-pending SIREN Capsule Technology, each product delivers active ingredients where your skin needs them most. The result is visibly healthier, smoother, and more radiant skin with fewer steps.
Direct-to-consumer skincare brands are the mavericks of the beauty industry, selling their products directly to customers without the intermediary of traditional retail stores. This business model not only cuts down on overhead costs but also allows these brands to foster a direct and personal connection with their customers. Offering a range of products from organic moisturizers to scientifically advanced anti-aging serums, D2C skincare brands have been at the forefront of innovation and personalization. They leverage social media and digital marketing to reach their audience, providing detailed product information, skincare advice, and customer reviews right at the shopper's fingertips.
In the bustling world of D2C skincare, brands like Glossier, The Ordinary, and Drunk Elephant stand out for their commitment to quality, transparency, and customer engagement. Glossier has been a game-changer with its minimalist approach, focusing on skincare essentials that champion natural beauty. The Ordinary has disrupted the market with its affordable, ingredient-focused range, demystifying skincare for the masses. Meanwhile, Drunk Elephant's dedication to clean, effective formulations has earned it a devoted following. These brands exemplify the best of D2C by offering exceptional products, transparent practices, and a deep understanding of their customer's needs and values.
The D2C skincare market is evolving rapidly, with trends such as clean beauty, personalization, and sustainability leading the charge. Clean beauty has become a non-negotiable for many consumers, driving brands to formulate products free from harmful chemicals and synthetics. Personalization is another major trend, with brands offering customized skincare routines based on individual skin types, concerns, and preferences. Moreover, sustainability has taken center stage, with an emphasis on eco-friendly packaging, ethical sourcing, and transparency. As technology advances, we're also seeing a rise in digital diagnostics tools and AI-driven recommendations, making personalized skincare more accessible and effective than ever before. These trends reflect a broader shift towards mindful consumption and a more personalized, sustainable approach to beauty.
Everything you need to build a better D2C brand, business and tech stack.
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