Email deliverability tools and apps help merchants ensure their emails reach customers' inboxes rather than getting lost in spam folders. These tools offer features like spam testing, inbox placement tracking, sender reputation monitoring, and detailed analytics to optimize email campaigns. By using email deliverability tools, merchants can improve open rates, enhance customer engagement, and maximize the effectiveness of their email marketing efforts.
![Orita AI](https://cdn.prod.website-files.com/600ece313e616e6fe12df5d3/66966de5ae9e6dda03769651_20240715T1106-0dbe83d1-e75a-4568-891b-753a240b89ad.webp)
Orita AI leverages machine learning to enhance email marketing efficiency. It optimizes email lists by dynamically adding or suppressing users based on their behavior, ensuring they receive messages at the most opportune times. Orita is powered by vast amounts of data and integrations to gauge customer engagement, significantly improving deliverability and reducing marketing costs by ensuring that emails reach only the most engaged users.