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Attribution Modeling
Attribution modeling tools help D2C brands determine how credit for sales or conversions is assigned across various marketing channels and touchpoints. By selecting the right attribution model, brands can accurately assess the effectiveness of their marketing investments. This enables more strategic decisions around budget allocation and campaign optimization. Brands that implement attribution modeling gain a comprehensive understanding of how marketing drives growth and revenue.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.