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Attribution Modeling
Attribution modeling tools help D2C brands determine how credit for sales or conversions is assigned across various marketing channels and touchpoints. By selecting the right attribution model, brands can accurately assess the effectiveness of their marketing investments. This enables more strategic decisions around budget allocation and campaign optimization. Brands that implement attribution modeling gain a comprehensive understanding of how marketing drives growth and revenue.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
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