Attribution modeling tools help D2C brands determine how credit for sales or conversions is assigned across various marketing channels and touchpoints. By selecting the right attribution model, brands can accurately assess the effectiveness of their marketing investments. This enables more strategic decisions around budget allocation and campaign optimization. Brands that implement attribution modeling gain a comprehensive understanding of how marketing drives growth and revenue.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.
A powerful retention marketing platform that leverages identity resolution and AI-powered email personalization to recover lost shoppers on e‑commerce sites. By identifying otherwise anonymous visitors, triggering smart, timely email flows, and tracking full-funnel attribution, Instant enables brands to convert more of their existing traffic.
Lebesgue: AI CMO helps Shopify (and WooCommerce) e-commerce brands make smarter marketing decisions by combining their own ad, sales, and inventory data with market trends and competitor activity. It offers lifetime value (LTV) and cohort analysis, creative feedback, competitor ad and email strategy tracking, and first-party attribution via “Le-Pixel.” Plans include a free tier plus paid plans (starting ~$59-79/month) with features like stock alerts, budget optimization, attribution models, and enriched data. 5,000+ Shopify stores use it; it integrates with Meta, Google, TikTok, Klaviyo, and others; it supports you with actionable dashboards and anomaly detection.
Segwise uses AI-powered agents to automate creative asset tagging and streamline performance analytics for ad teams. Their tools eliminate manual work by tagging visual elements like hooks, characters, and features across image and video ads, while offering customizable dashboards and reports. With no-code integrations and support for structured naming conventions, Segwise helps marketers optimize creative ROAS faster and more efficiently.