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Customer Data
Customer data tools are specialized software solutions that help direct-to-consumer (DTC) brands collect, analyze, and manage customer information. These tools aggregate data from various touchpoints, such as website interactions, purchase history, and social media engagement, to create comprehensive customer profiles. Features typically include data segmentation, behavior tracking, predictive analytics, and integration with marketing and sales platforms.
For DTC brands, customer data tools are essential in understanding their audience. They provide valuable insights into customer preferences and behavior, enabling brands to tailor their marketing, sales, and product strategies effectively. This targeted approach leads to more personalized customer experiences, higher engagement rates, and improved customer loyalty. In a highly competitive market, these tools offer a significant advantage by enabling data-driven decision-making.
Popular tools in this category include Segment and Klaviyo. Segment is renowned for its ability to collect and consolidate data from multiple sources into a single platform, providing a unified view of the customer. Klaviyo excels in leveraging customer data for personalized email and SMS marketing campaigns. Both tools are popular due to their comprehensive data management capabilities and integration options, making them invaluable for DTC brands focused on building strong, data-informed relationships with their customers.
As data gathering becomes more dispersed across different touchpoints, customer data platforms such as Mparticle or Rudderstack are becoming one of the most important parts of the stack in glueing all the data back together to help businesses build a cohesive understanding of each customer.
Order Editing allows customers to modify their orders through a self-service portal, eliminating the need for support tickets. This feature enhances the shopping experience by suggesting AI-recommended products that customers can add with a single click. The portal can be embedded into any email or webpage and customized with your branding. Order Editing syncs instantly with your 3PL or WMS.
Rep AI is the world's first AI-driven shopping concierge for D2C brands. With Rep AI, brands are able to convert up to 3x more passive shoppers by actively engaging with them through interactive chatting and personalized shopping experiences.
Awtomic is a premium Shopify subscription app offering innovative solutions for D2C brands. Its standout features include advanced build-a-box capabilities, shuffle subscriptions, and automated retention moments. The platform also shines in driving customer retention through personalized rewards via "Awtomic Moments" and revenue optimization through smart upsells & add-ons. With seamless integration with Peel Insights for advanced analytics and a user-friendly customer portal, Awtomic prioritizes an engaging user experience.
DigitalGenius allows online retailers and ecommerce brands to fully resolve customer service queries using the power of AI and automation. Leading brands such as Reebok, AllSaints, On, Holland & Barrett, Rapha, Beauty Pie, and Boardriders use DigitalGenius to provide 24/7 customer service support, reduce response times and improve their customer experience.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Blotout is a cutting-edge platform designed to restore data accuracy and marketing identity in a world moving away from traditional cookies. It provides infrastructure-as-code solutions that enable companies to capture and store customer data directly to their own systems, ensuring data security and compliance while enhancing customer relationships.
Status transforms the customer account into a personalization engine that supports every step of the shopping journey. Designed for Shopify Plus & used by 4M+ signed-in shoppers, Status' sign-in suite, shopping tools, and zero-party data features help brands capture more signed-in shoppers, improve retention, and unify their tech stack.
Subbly is the only all-in-one subscription ecommerce platform; no plugins necessary. Built for any business that puts subscription first.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Discover the best apps, tools and agencies to grow your D2C ecommerce brand.
