Post-purchase customer experience platforms and tools play a pivotal role for direct-to-consumer (DTC) brands in nurturing customer relationships after a sale. These tools encompass a range of functionalities such as order tracking, feedback solicitation, loyalty program management, and personalized follow-up communication. They focus on enhancing the customer's experience after the point of purchase, ensuring satisfaction and fostering long-term loyalty.
The importance of these tools in the DTC space is rooted in their ability to extend the customer journey beyond the initial transaction. A positive post-purchase experience can significantly influence customer retention, repeat purchases, and word-of-mouth referrals. These platforms enable brands to keep customers engaged and informed, reducing post-purchase dissonance and building a foundation for ongoing customer relationships.
Popular tools in this domain include Narvar, which offers a suite of post-purchase solutions including order tracking and returns management, and Yotpo, known for its post-purchase review and feedback mechanisms. Another notable tool is LoyaltyLion, specializing in loyalty and engagement programs that incentivize repeat business. By leveraging these post-purchase customer experience platforms, DTC brands can create a seamless and satisfying journey for their customers, boosting loyalty and driving sustainable growth.
The customer journey doesn’t end at purchase. Technically, it really only starts from here. But without being too nit-picky, there is a very crucial stage between purchase and “order received”: The post-purchase stage. Usually the tools in this subcategory are centered around either upselling customers (Carthook) or helping customers keep track of their orders (Narvar / Wonderment)
AfterSell is a post-purchase upsell tool that helps Shopify brands increase average order value (AOV) seamlessly. AfterSell allows brands to present one-click upsell and downsell offers right after checkout, without requiring customers to re-enter payment details. AfterSell also provides thank-you page customization options, enabling brands to showcase reviews, FAQs, and cross-sells for an enhanced post-purchase experience.
Disco believes in a future where brands work together to grow. 1,000+ consumer brands use Disco to reach over 50 million unique shopper profiles at efficient CPAs. Disco’s platform of customer acquisition and partnership tools leverage machine learning informed by $15 billion in shopper transactions across brands. Merchants can cross-sell on their post-purchase page with DiscoFeed; improve their targeting on paid social with DiscoAudiences, and receive personalized brand partner recommendations with network insights.
Narvar creates pre & post-purchase solutions to drive long-term loyalty. "Ship" lets you surface delivery dates on key pages; "Track" lets you keep customers up to date on their orders; "Return" removes friction with a self-service solution that simplifies the customer experience.
Parcel Panel simplifies your post-purchase experience by providing automated tracking updates and shipment notifications to your customers. Enhance customer satisfaction with real-time tracking information and easy returns management. Streamline your fulfillment process and keep your customers informed with Parcel Panel’s efficient tracking solutions.
OrderBump is engineered to increase average order value for D2C brands through post-purchase upsells. It enables brands to offer relevant product recommendations at checkout, encouraging additional purchases. OrderBump's seamless integration and powerful analytics help brands drive incremental revenue effortlessly.
Track123 Order Tracking Upsell is a comprehensive shipment tracking solution for eCommerce brands, integrating with over 1500 global carriers to provide real-time order tracking. It offers seamless API integration, scalable data processing, and reliable performance, ensuring businesses can monitor shipments efficiently and provide accurate tracking information to their customers.
TrackingMore provides comprehensive tracking solutions for your Shopify store’s orders, allowing you to send automated tracking updates to your customers. Integrate with multiple carriers to ensure accurate and real-time tracking information. Enhance your post-purchase experience and improve customer satisfaction with TrackingMore’s reliable tracking tools.
Grapevine Post-Purchase Surveys helps brands gather valuable customer insights through customizable surveys and Net Promoter Score (NPS) assessments. By utilizing post-purchase surveys, brands can identify their most effective marketing channels and optimize their spending based on customer feedback and behavior. With its user-friendly setup and support, Grapevine enables businesses to collect zero-party data, enhancing their marketing strategies and improving customer satisfaction across the entire shopping journey.
Back in Stock Alerts notifies customers when out-of-stock products become available again. Capture potential sales by allowing customers to sign up for notifications and automatically send alerts via email or SMS. Reduce lost sales and improve customer satisfaction by keeping shoppers informed.
Everything you need to build a better D2C brand, business and tech stack.
