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Best 18 Site Analytics Apps For Shopify

Site analytics tools provide D2C brands with critical insights into how customers are interacting with their website. These tools track visitor behavior, traffic sources, and conversion rates, offering a comprehensive view of site performance. Brands can use this data to optimize their site, improve user experience, and increase conversions. Understanding site analytics is essential for identifying bottlenecks and opportunities for growth in the digital space.

Replo logo
RECOMMENDED TOOL

Replo

Create ultra-customizable landing pages published directly to Shopify, purpose-built for high-growth e-commerce teams. Replo combines powerful design flexibility with top-tier speed, ensuring your Shopify store stays optimized. Maintain brand consistency at scale with saved sections and design systems, while integrated analytics and A/B testing let you track and optimize—all without a developer.

Used By 4 Brands
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noryX by SusTern

noryX is an AI growth companion for D2C founders and small teams. It optimizes inventory and automates marketing, enabling teams to stay agile and focus on their core product. It delivers actionable growth strategies, predicts inventory needs to avoid stockouts and overstock, and automates SEO tasks like meta tags, alt text, and content creation—saving time and boosting performance.

Used By 3 Brands
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Triple Whale

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Used By 175 Brands
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SEOAnt

SEOAnt is a leading Shopify SEO tool that helps merchants boost store visibility by automating essential SEO tasks. Powered by AI, it streamlines workflows for both beginners and experts—quickly identifying issues and guiding improvements. Its core features include SEO Checker, Speed Optimization, Content Optimization, and Keyword Tracking, making it a powerful all-in-one SEO companion. 24/7 customer support is also available.

Used By 10 Brands
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Heatmap

Heatmap is designed to optimize the user experience for D2C brands through advanced heatmap analytics. It helps brands visualize user interactions on their websites, revealing patterns and insights to improve layout and functionality. Heatmap's robust tools for tracking clicks, scrolling, and user engagement ensure brands can make data-driven decisions to enhance their website's performance and user satisfaction.

Used By 4 Brands
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Fairing

Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.

Used By 192 Brands
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Segment Analytics

Segments is a powerful customer data analytics tool designed to turn raw data into actionable insights. Built by former LinkedIn data scientists, Segments helps marketers surface the most effective customer segments for their campaigns and sync them across platforms like Klaviyo, Meta, Google, and more. With AI-driven features like 50+ pre-built segments, natural language queries, and deep product insights, Segments empowers brands to deliver the right message to the right audience at the right time.

Used By 12 Brands
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NestAds

NestAds is marketing attribution software exclusively built for Shopify merchants of all sizes. By centralizing all marketing data into one multi-level dashboard, NestAds helps you easily identify top-performing customer touchpoints to allocate budget effectively and maximize your return on investment.

Used By 0 Brands
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RedTrack

Accurately track FaceBook, TikTik, Google, Taboola, partner campaigns, and affiliates. Get real-time cost updates and revenue attribution up to ad level. If your channels generate clicks - RedTrack.io can track and measure them. RedTrack is a privacy- friendly, ad-block resistant productivity tool with which customers own the data, not only the reports.

Used By 0 Brands
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Lucky Orange

Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.

Used By 146 Brands
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Amplitude

Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

Used By 100 Brands
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Matomo

Matomo is a Google Analytics alternative that protects your data and your customers' privacy without asking for consent. Matomo helps you get more accurate data, less annoyed customers seeing consent screens, and ultimately more sales.

Used By 64 Brands
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Hyros

HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.

Used By 22 Brands
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Twik

Twik is an analytics platform that translates data into action instantly, focusing on automating event tracking and user behavior analysis without manual setup. It offers solutions to personalize user experiences using AI, overcoming cookie deprecation and regulatory challenges, aiming to improve conversion rates and user engagement with minimal maintenance.

Used By 5 Brands
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Norby AI

Norby is an AI data analyst for Shopify brands that helps you see your business clearly. Simply connect your sales, revenue, and marketing platforms to put Norby to work answering your questions, building reports, and offering recommendations and insights. Get AI-powered daily, weekly, and monthly email reports from Norby with detailed results, insights, and recommendations for your team. Chat with Norby on the web or in Slack to get real-time answers about your marketing, product, and sales performance and so much more.

Used By 0 Brands
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Live Product Options

Live Product Options by Cloudlift helps brands to enhance their product customization capabilities by allowing unlimited product variants and options beyond Shopify's default limits. This tool enables merchants to offer personalized products with features such as live previews, image swatches, and conditional logic to tailor options based on customer selections. Additionally, it supports custom pricing models and bulk pricing, making it easier for brands to cater to diverse customer needs while providing a seamless shopping experience.

Used By 0 Brands
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ShopifyQL Notebooks

ShopifyQL Notebooks is a powerful analytics tool designed for ecommerce brands to explore, visualize, and analyze their shop data effectively. Utilizing an intuitive query language tailored for commerce, users can easily generate insights and visualizations that inform better business decisions. With ready-to-use templates and assisted query writing, ShopifyQL Notebooks streamlines data exploration, allowing brands to present their findings to stakeholders in a clear and impactful way.

Used By 0 Brands
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