Customized Performance Alerts

Hawke AI's innovative performance alert feature can deliver brands custom alerts for budget fluctuations, detection of landing page 404 errors, and early warnings about negative performance trends with campaigns. The customizable alerts help media buyers and marketing teams keep their campaigns on track, scaling and performing as expected.

Compare Performance with Benchmarks

Another key feature of Hawke AI is their benchmarking tool. Hawke AI has insight into millions of dollars in annual media spend across brands in highly diverse categories. This allows you to index and analyze your own brand's data against others in your category and in similar categories. With the Data Benchmarking feature, you can pick core KPIs for your business, review by platform or channel and compare against your peers.

Audit and Adjust Budgets For Performance

At it's core, Hawke AI helps D2C brands and marketing teams maximize their return on investment in key digital channels like Meta, Google and TikTok. With the Budget Audit feature in the Hawke platform, brands can dynamically allocate budgets for optimal performance and intelligently assess media spend across multiple channels. The tool allows you to project potential improvement in performance, volume and CPA and helps brands discover the optimal media mix for their goals.