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Best 16 Ecommerce Cross-channel Analytics Tools

Cross-channel analytics give D2C brands a full view of how customers interact with your brand across multiple platforms – whether it’s email, social, or ads. It helps you understand which channels are working together to drive sales and where you can optimize. With the right insights, you can create a more cohesive, high-performing marketing strategy.

Lifetimely
Our favorite brand
Lifetimely

Lifetimely is a robust analytics tool designed for direct-to-consumer (D2C) brands using Shopify. It provides detailed insights into customer lifetime value (LTV), profit and loss tracking, and predictive analytics. The platform allows businesses to integrate various data sources, customize dashboards, and benchmark performance against industry standards. With Lifetimely, brands can make data-driven decisions to enhance profitability and customer retention.

Used By 71 Brands
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Triple Whale
Triple Whale

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Used By 208 Brands
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ThoughtMetric
ThoughtMetric

ThoughtMetric is a marketing attribution platform built specifically for e-commerce. Marketers use ThoughtMetric to track marketing performance across all channels and make data driven decisions to scale revenue.

Used By 3 Brands
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Hawke AI
Hawke AI

Hawke AI offers performance marketing teams incredible tools to understand, analyze and improve their marketing campaign performance across digital channels.

Used By 1 Brands
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Mixpanel
Mixpanel

Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.

Used By 271 Brands
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Northbeam
Northbeam

Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.

Used By 211 Brands
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Amplitude
Amplitude

Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

Used By 189 Brands
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Tatari
Tatari

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and with the ability to manage your campaign in small or big doses.

Used By 90 Brands
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FullStory
FullStory

FullStory tells you everything you need to know about your digital experience. Improve conversion rates by pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.

Used By 84 Brands
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