What is Fondue?

Fondue is a Shopify app that helps you replace coupon codes with cash back in the form of a gift card to your store or a Visa card. Fondue helps you retain revenue, increase brand perception, and extend customer loyalty.

CashBack Not Coupons

Fondue CashBack helps you transition from offering discounts to giving shoppers incentivizes in the form of cash back. This reward can be redeemed for store credit or a Visa gift card. CashBack offers drive over 30% higher list growth and increase welcome email flow revenue by over 37%. Not to mention, your margins will increase as not every shopper ends up redeeming their reward.

No Dev Needed

Fondue’s Shopify app can be downloaded from the Shopify app store and added to your site with one click—no software engineers required. CashBack is powered by a UTM parameter, so it functions with your existing email and SMS provider and can easily be placed in the same places your existing links are.

Maintain Image and Income

Constant discounts cheapen your brand and attract lower-quality customers. There’s a better way to increase conversions and offer great value to shoppers. Giving customers an alternative in the form of Fondue CashBack helps you decrease your discount rate, provide motivation for making a purchase, and help you increase profits.

What is Fondue’s pricing?

Fondue has one simple, easy-to-understand tier: Early Adopter. It costs $159 and includes unlimited CashBacks, priority support and onboarding, and more. Plus, it’s billed monthly so you’re not locked into any annual contracts.

Request a demo from Fondue today to get a consultation for your brand or check out the Discount Detector to figure out how much money you’re giving away.

Who uses Fondue at a brand?

Fondue is used by marketing, retention, and finance teams within an ecommerce brand. Marketing teams will appreciate the opportunity to increase conversions through incentivized pricing, retention teams will be thrilled at the customers coming back for more with their store credit, and your CFO will love that profit remains intact and your brand will stay prominent in the long run.

Opinion: Is Fondue worth it?

If you’re a brand that has typically been reliant on coupons to drive sales or you’re generally trying to increase your margins, Fondue may be for you. The tool lets you deliver promotions to your customers in a way that reduces the impact on your brand and helps you keep more money.

Because store credit doesn’t always get redeemed, that’s money that’s staying within your business. At a low monthly rate, Fondue is absolutely worth it if it leads to increased conversions and less discounting. Calculate how much money you’re currently losing with Fondue’s Discount Detector.