Capsule

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.

Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.

Often paired with the React framework Next.js - Vercel is the best place to deploy any frontend app. Start by deploying with zero configuration to our global edge network. Scale dynamically to millions of pages without breaking a sweat.

Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

Optimizely offers powerful, easy to use solutions, to test what messages, imagery, and offers help increase conversion, retention, and lifetime value.

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and with the ability to manage your campaign in small or big doses.

Next.js is an open-source React based JavaScript framework created by Vercel. Next.js boasts many features that align with the specs required for eCommerce projects, including; Live collaboration tooling, image optimization for seamless product discovery, built-in internationalization, and built-in analytics.

Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.

RudderStack is an open-source customer-data platform that provides a holistic view of the customer. From there, activate your customer data in 200+ destination apps like Google Ads, Customer.io, Mailchimp, Segment many more.