Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Point of Sale (POS) is a system that enables ecommerce brands to process transactions and accept payments in person, integrating seamlessly with online sales. It streamlines daily operations by automatically updating inventory and capturing customer data with every sale, allowing businesses to manage their retail activities efficiently across multiple channels. With features like payment processing, inventory management, and customer insights, a POS system enhances the overall shopping experience and helps retailers build customer loyalty.

Shopify Audiences is a powerful tool designed to help ecommerce brands enhance their advertising efforts by leveraging unique insights from Shopify's extensive commerce data. It enables merchants to create targeted audience lists for ad platforms like Meta, Google, and TikTok, driving up to 2x more conversions and reducing customer acquisition costs by up to 50%. By providing performance benchmarks and historical data, Shopify Audiences allows brands to optimize their ad campaigns and reach the most interested buyers effectively.