Personalized nutrition. Made for your routine. Protein, Hydration, and Pre-Workout tailored specifically to your body type and fitness goals.
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Gainful is a direct-to-consumer personalized nutrition company that specializes in creating customized protein powders and performance supplements. Founded by Eric Wu and Jahaan Ansari, Gainful stands out for its highly personalized approach to sports nutrition, combining expert formulation with individual customization. The company aims to simplify the often overwhelming process of finding the right supplements by providing products tailored to each customer's specific needs, goals, and dietary preferences.
Gainful emphasizes clean, science-backed ingredients and transparency in their formulations. Each product is developed with input from their Science Advisory Board, which includes registered dietitians, sports nutritionists, and performance experts. The company distinguishes itself by offering free one-on-one access to registered dietitians for all subscribers, ensuring customers receive professional guidance along their fitness journey.
Gainful's flagship product is their Customized Protein Powder, which offers personalized formulas containing 19-26g of protein per serving. The protein powder is intentionally unflavored and comes with separate flavor boost packets, allowing users to vary their taste experience daily. Available options include whey, keto, and plant-based formulas, all designed to minimize bloating and digestive issues.
Their product line has expanded to include:
- Daily Performance Greens: Contains 11 organic fruits and vegetables supporting gut health, immunity, and cognitive function
- Customized Pre-Workout: Personalized based on caffeine preference and exercise intensity
- Personalized Hydration Packs: Tailored to individual sweat levels and caffeine preferences
A fun aspect of Gainful is their innovative approach to flavor customization. Unlike traditional protein powders that come pre-flavored, Gainful created a system where customers receive their base protein unflavored, along with eight different flavor boost options. This unique approach allows users to change their protein shake flavor daily without committing to a single taste for an entire container.
Gainful uses clean, minimal ingredients in their formulations, with each protein blend containing seven ingredients or less. Key ingredients include:
- Organic pea protein and brown rice protein for plant-based formulas
- Whey protein isolate and concentrate for traditional formulas
- Natural sweeteners like organic monk fruit and stevia leaf extract
- Functional additions like BCAAs and green tea extract for specific goals
All products are free from artificial ingredients, fillers, gluten, and soy.
Gainful maintains strict quality control processes throughout their manufacturing. Their products are made in FDA-compliant facilities, with each ingredient carefully selected and tested for purity and potency. The company emphasizes transparency by detailing their formulations down to the milligram and regularly conducting third-party testing to ensure consistent quality.
Gainful was founded by Eric Wu and Jahaan Ansari, who started the company with the mission of making personalized nutrition accessible and less overwhelming for everyone. They recognized the challenges in navigating the supplement world and created Gainful to provide clear, personalized solutions backed by scientific expertise and professional guidance.