The activewear category in D2C is booming. That’s because creating a community around a specific sport or aesthetic has never been more accessible than it has today. It’s why we’re seeing brands like Tracksmith take over the running world, or Gymshark with the body building community, or even Outdoor Voices with light hiking / activewear for every day use.
Vivobarefoot is based on one simple insight - barefoot footwear is regenerative to human health. A Vivobarefoot product or experience is one that literally brings us closer to nature.
LNDR, a London-based athleisure brand, was founded by three active, international women who wanted to create a brand around "the lifestyle we want to live, the products we want to wear, and the people we wanted to hang out with."
Japanese-designed, lifetime-guaranteed outdoor products with a mission to create restorative experiences in nature through legacy-grade gear and apparel.
Founded in Boston in 2014, Tracksmith is an independent running brand built on a deep love for the sport. They craft products, tell stories and create experiences that enrich the running experience.
Satisfy Running is a boutique running apparel brand out of Paris. They believe that free minds lead to creativity and innovation and that moments of clarity create beauty and disruption.
LifeLabs is an apparel company and material science lab focused on reinventing how people think about performance materials and sustainable clothing. LifeLabs has 11 patents and created CoolLife, the world's first thermally transparent fabric.
You would never guess that Public Rec is actually insanely comfortable athleisure. Its sophisticated designs incorporate leisurewear in waist and inseam sizes to guarantee better fit and maximum comfort.