The activewear category in D2C is booming. That’s because creating a community around a specific sport or aesthetic has never been more accessible than it has today. It’s why we’re seeing brands like Tracksmith take over the running world, or Gymshark with the body building community, or even Outdoor Voices with light hiking / activewear for every day use.
Founded in Boston in 2014, Tracksmith is an independent running brand built on a deep love for the sport. They craft products, tell stories and create experiences that enrich the running experience.
Satisfy Running is a boutique running apparel brand out of Paris. They believe that free minds lead to creativity and innovation and that moments of clarity create beauty and disruption.
LifeLabs is an apparel company and material science lab focused on reinventing how people think about performance materials and sustainable clothing. LifeLabs has 11 patents and created CoolLife, the world's first thermally transparent fabric.
You would never guess that Public Rec is actually insanely comfortable athleisure. Its sophisticated designs incorporate leisurewear in waist and inseam sizes to guarantee better fit and maximum comfort.
Café du Cycliste was conceived by two friends on a mid-ride stop in the hills of the Côte d'Azur and today produces first class cyclewear combining performance with modern French elegance.