What is Proxima?

Proxima AI is a predictive data intelligence platform that helps D2C brands grow profitably by lowering acquisition costs and increasing customer lifetime value (LTV).

Proxima use machine learning and millions of commerce insights to build custom, high-intent audiences for paid social advertising on platforms like Facebook, Instagram, and TikTok. The tool helps brands acquire more customers at a lower cost and maximize their advertising performance so they can scale profitably.

Proxima's proprietary database provides a robust view of aggregated engagement and transactional data, which they leverage to generate personalized audiences tailored to each individual brand. Proxima aims to democratize the use of predictive data intelligence and help businesses make better, data-driven decisions that fuel growth.

Proxima AI Audiences

Proxima's AI Audiences uses machine learning and millions of commerce insights to build custom, high-intent audiences for brands to leverage on paid social.

Proxima’s database is built off of a rich, first-party data pool from all of the leading ecommerce brands on the internet. Proxima has full visibility into shoppers’ entire conversion journeys across over 12,000 brands.

Their AI analyzes billions of transactional data points to identify the highest-intent shoppers and allows brands to create audiences against the data to target on paid social.

The key value props of Proxima’s platform include:

Broader Reach

You can optimize your audiences cross-platform in torder to reach higher volumes of potential customers.

Better Targeting

You can more effectively reach high-value audiences through Proxima who engage and convert.

Optimize Spend

The better your audiences, the better your media spend becomes.

Increased LTV

With Proxima, you can acquire higher-value customers with advanced targeting and predictive LTV models.

Proxima AI Intelligence

Proxima's Intelligence provides enterprise-grade data intelligence and analytics to help brands optimize their marketing efficiency, reduce customer acquisition costs, and maximize customer lifetime value.

The tool helps brands ditch reliance on a time-strapped analytics team and instead unlock hidden insights through Proxima's powerful first-party data and benchmarking capabilities. Proxima imports critical KPIs from Meta, allowing businesses to understand how their performance stacks up against their peers on key metrics like CPA, ROAS, ad spend, CTR, CPC, conversion rate, and more.

Proxima securely leverages a combination of the business's own first-party data, their Meta performance data, and Proxima's ever-expanding pool of rich, first-party data from over 12,000 brand connections. The rich first-party data pool provides a comprehensive view of the brands operations, customers, and products so they can make better, data-driven decisions to drive profitability at scale.

Data Security

Proxima uses industry leading security to integrate brands’ Meta accounts with their platform. All data is anonymized, hashed, and securely stored. Any data you authorize to share with Proxima is 100% anonymized and no one will ever be able to see you exact results.

Proxima AI Pricing

Proxima has a very straightforward, transparent and clear pricing model for their AI audiences product. They charge only for the audiences that you use and create within their platform and it’s based on the total amount you spend against their audiences.

Proxima charges 10% of total media spend against their audiences. If you spend $50,000/mo on their audiences, then it would cost you $5,000 to use Proxima’s audiences.

Proxima notes that brands will typically start out spending 10x their daily CPA on their audiences. All brands who sign up to use Proxima get a 30-day free trial and don’t need a credit card to start the trial. You also do not have to pay for user seats in Proxima - they offer unlimited users and it is not a pay-per-seat model.