The activewear category in D2C is booming. That’s because creating a community around a specific sport or aesthetic has never been more accessible than it has today. It’s why we’re seeing brands like Tracksmith take over the running world, or Gymshark with the body building community, or even Outdoor Voices with light hiking / activewear for every day use.
Born over a decade ago from the needs of hardy British surfers, Finisterre designs functional and sustainable products for those that share a love of the sea.