The activewear category in D2C is booming. That’s because creating a community around a specific sport or aesthetic has never been more accessible than it has today. It’s why we’re seeing brands like Tracksmith take over the running world, or Gymshark with the body building community, or even Outdoor Voices with light hiking / activewear for every day use.
Soar is a running performance brand based out of London. Founder Tim Soar created the company out of a desire to bring the best fabrics to runners, without sacrificing fashion. Overall, it is some excellent running gear.
Born over a decade ago from the needs of hardy British surfers, Finisterre designs functional and sustainable products for those that share a love of the sea.
LSKD (Loose Kid)... is an Australian-owned and operated brand that prides itself in producing, high-quality, functional sportswear with a street aesthetic.