D2C athleisure brands blend performance and style, catering to the active lifestyle needs of modern consumers. Brands like Lululemon and Outdoor Voices lead the market with high-quality, fashionable athletic wear. Lululemon focuses on technical fabrics and versatile designs, while Outdoor Voices promotes the “Doing Things” mantra, encouraging a balanced, active lifestyle. These brands use social media and community-building strategies to engage customers, making athleisure not just about clothing but a lifestyle choice.
Everlane wanted the right choice to be as easy as putting on a great T-shirt. That’s why they partner with the best, ethical factories around the world and source only the finest materials.
TOOLS used
Honeylove believes women deserve garments that are just as comfortable as they are effective — without ever sacrificing style. Their goal is to embolden women of all shapes and sizes through high quality clothing and shapewear that can be worn with pride.
TOOLS used
Centric Wear focuses on producing high-performance activewear tailored for athletes and fitness enthusiasts. Combining cutting-edge fabrics with ergonomic design, their apparel supports optimal performance and comfort during any workout or athletic activity.
TOOLS used
Figs is transforming the healthcare experience by creating innovative, comfortable and supremely functional medical apparel for modern medical professionals.
TOOLS used
Premium men's shirts, polos, and hoodies designed in LA. A minimalist and premium design for the modern man. Their tees come in three cuts, designed to be worn for office, travel, and date night.
TOOLS used
Madhappy: An Optimistic Lifestyle Label. This clothing brand makes loungewear, activewear, & outdoor apparel and is committed to making the world a more optimistic place through its products.
TOOLS used
Hyperlite Mountain Gear designs ultralight, durable gear for outdoor enthusiasts seeking high performance with minimal weight. Their backpacks, tents, and accessories are crafted from advanced materials to withstand extreme conditions while enhancing your wilderness adventures. Elevate your outdoor experience with Hyperlite’s innovative, dependable gear.
TOOLS used
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art.
TOOLS used
You would never guess that Public Rec is actually insanely comfortable athleisure. Its sophisticated designs incorporate leisurewear in waist and inseam sizes to guarantee better fit and maximum comfort.
TOOLS used
Ostroy designs stylish, functional cycling apparel that combines performance with a distinct aesthetic. Their collections are crafted with high-quality materials to ensure comfort and durability for cyclists.
TOOLS used
Mack Weldon is a modern menswear brand that powers radically-efficient wardrobing.
TOOLS used
Creating yoga garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with forward design.
TOOLS used