MUTHA is the clean body care company made for mothers. MUTHA tested 400+ formulas before finding the perfect one for its products. MUTHA's Body Butter was named the New Beauty 2021 Award Winner and its Body Serum won Shape's Best Body Treatment in the 2021 Beauty Awards.
Plus reinvents personal care—without water—for less weight, less waste, and more magic. Their hero product, the body wash is a no-bottle, single-serve cleanser housed in a 100% dissolvable sachet.
Plant-powered, refillable deodorant that does what it should... and saves the world at the same time.
From Botanical Spirits to Body Care products, Amass makes clean botanics for modern life. AMASS searches far and wide in the formulation of its products and uses only the finest premium ingredients.
Plant-based, toxin-free essentials for your skin and body. Formulated with high concentrations to deliver optimal benefits.
Kate Mcleod offers body stones that are not only soaps but a daily ritual, a self-care practice. Applying a Body Stone is like putting on armor, a self-care body shield. It's magic.
Native creates personal care products that are better for your body. Every product we make is thoughtfully formulated to keep you feeling and smelling fresh. Clean ingredients & cruelty free.
Mexican botanicals for bath and body, taking inspiration from the nopal cactus–one of the most sustainable, nourishing, and versatile plants in the world.
Kopari Beauty is the first premium coconut oil-based beauty brand in the U.S. They make better-for-you,coconut-based skin, beauty and personal care products.
Direct-to-consumer (D2C or DTC) bath and body brands are redefining personal care by offering high-quality, ethically produced, and uniquely formulated products directly to consumers, bypassing traditional retail channels. This business model allows for a more intimate and transparent relationship between the brand and its customers, facilitating a deeper understanding of consumer needs and preferences.
Brands like Lush and Bathing Culture have risen to prominence within this space, championing the use of natural ingredients, eco-friendly packaging, and cruelty-free practices. These companies leverage online platforms to educate consumers on the benefits of their products, the importance of sustainability, and the impact of their purchasing choices, creating a loyal community of informed and conscientious shoppers.
Among the best direct-to-consumer bath and body brands, Lush stands out for its commitment to freshness, ethical sourcing, and fighting animal testing, offering a wide range of handmade products that cater to various skin and hair types. Bathing Culture is renowned for its biodegradable formulas and refillable packaging, embodying a deep respect for the environment and promoting a more sustainable lifestyle. These brands excel by not only providing products that care for the body but also by advocating for practices that care for the planet.
Their success is built on a foundation of transparency, quality, and a genuine commitment to making a positive impact, resonating with consumers who prioritize both personal and environmental well-being.
The direct-to-consumer bath and body category is witnessing a surge in trends that reflect a growing consumer desire for wellness, sustainability, and personalized care. There is an increasing demand for products formulated with natural, organic, and ethically sourced ingredients, as consumers become more conscious of the environmental and health impacts of their choices. Personalization is also gaining traction, with brands offering bespoke skincare routines and products tailored to individual skin types and concerns.
Furthermore, sustainability practices are becoming a significant differentiator, with companies investing in eco-friendly packaging, zero-waste products, and circular economy models to minimize their environmental footprint. These trends highlight a shift towards more mindful consumption, where the values of wellness, sustainability, and personalized care converge to shape the future of the bath and body industry.
Everything you need to build a better D2C brand, business and tech stack.
