Upright is making a healthy alternative to milk. This instant oatmilk is rich with Vitamins like A, B12, and D along with 8g oat protein and 2g prebiotic fiber. Upright comes in flavors like chocolate, vanilla, and original.
IKU makes plant-based meals delivered right to your door. Whether you want IKU for 3 meals a day or just a snack, there's an option for you. Its bestsellers include delicious meals like the caramelized onion tart, mushroom toor dahl, and spinach & eggplant lasagne. All you have to do is pop it into the microwave for 1 - 2.5 minutes and enjoy.
A ridiculously tender piece of plant meat, made for adventurous home cooks, not willing to sacrifice flavor, nutrition or creativity.
Wildgrain delivers artisanal, ready-to-bake bread, pasta, and bread to your door. Their mission is to do the hard work of making wholesome food for you so that you can enjoy the health benefits and deliciousness with none of the inconvenience.
Direct-to-consumer (D2C or DTC) grocery brands are innovative companies that sell food products directly to customers through online platforms, bypassing traditional retail stores. This model allows these brands to offer fresher produce, artisanal goods, and unique food items that might not be available in local supermarkets.
Companies like Thrive Market and Imperfect Foods have carved a niche in this space by focusing on organic, non-GMO, and sustainably sourced products, as well as offering options for those with dietary restrictions. The D2C grocery model emphasizes convenience, quality, and a personalized shopping experience, enabling customers to have curated food items delivered straight to their doorsteps. By leveraging direct relationships with their customers, these brands can adapt quickly to consumer preferences and feedback, ensuring a dynamic and responsive shopping experience.
Among the standout D2C grocery brands, Thrive Market is renowned for its vast selection of healthy, sustainable groceries available at discounted prices through a membership model, appealing to budget-conscious and eco-aware shoppers. Imperfect Foods is another leading brand, distinguished by its mission to reduce food waste by selling fruits and vegetables that might not meet the conventional beauty standards of grocery stores but are just as nutritious and flavorful. Both brands excel not just in providing high-quality, accessible food options but also in fostering a sense of community and commitment to environmental sustainability.
Their success demonstrates the growing consumer desire for grocery shopping experiences that align with their values, offering transparency, convenience, and a positive impact on the world.
The direct-to-consumer grocery category is currently experiencing several exciting trends. There is a significant shift towards sustainability, with brands increasingly focusing on eco-friendly packaging, reducing food waste, and promoting local and organic farming practices. Personalization is another key trend, as consumers look for grocery services that can cater to their specific dietary needs, preferences, and lifestyles, from vegan and keto to gluten-free options. Additionally, the rise of technology in this space is enhancing the shopping experience, with apps and websites offering intuitive interfaces, recipe suggestions, and seamless delivery tracking. These trends highlight a broader movement towards more conscious consumption, where customers prioritize health, convenience, and sustainability in their grocery shopping, driving innovation and growth in the D2C grocery sector.
Everything you need to build a better D2C brand, business and tech stack.
