Founded by sisters Becca and Jess Stern, Mustard Made creates colorful lockers for home, work and play. Mustard launched in Australia (where Becca lives) and the UK (where Jess lives) in 2018 and we've been spreading the locker love around the world ever since.
StoveGuard specializes in creating custom precision-cut stovetop protectors designed to fit your exact stove model, offering a convenient solution for keeping your stove clean and protected. Their products are made in the USA, featuring easy-to-clean, durable materials that are FDA food grade approved, PFOA and BPA free, enhancing the cooking experience with a focus on hygiene and maintenance.
Cozy Earth specializes in creating luxury bedding and loungewear made from premium, sustainably sourced viscose from bamboo. Their products, designed to offer unparalleled comfort and breathability, come with a 10-year quality guarantee, emphasizing their commitment to exceptional quality and ethical production practices.
Dotti is a modern, high-design cleaning brand that elevates everyday tools like sponges and brooms with beauty, performance, and convenience in mind.
Rumpl makes everyday blankets with materials found in premium outdoor gear. Its products blur the line between indoor comfort and outdoor performance whether you're on the go or relaxing at home.
Zero Co Australia offers eco-friendly cleaning and body care products, aimed at reducing single-use plastic waste. Their innovative approach includes refillable "forever bottles" and concentrates, supporting their mission to "untrash the planet" by funding ocean cleanups with every purchase, emphasizing sustainability and environmental responsibility.
Direct-to-consumer (D2C/DTC) home supplies brands are companies that offer a wide range of essential products directly to consumers through online platforms or subscription services, bypassing traditional retail channels. These brands provide convenience and accessibility by delivering household essentials, such as cleaning supplies, kitchenware, home organization solutions, and decor items, straight to customers' doorsteps.
By selling directly to consumers, D2C home supplies brands can offer competitive pricing, innovative product designs, and personalized shopping experiences tailored to individual needs and preferences. Examples include brands like Grove Collaborative, Brandless, and Made In, which have gained popularity for their commitment to quality, sustainability, and customer satisfaction.
The best direct-to-consumer home supplies brands prioritize quality, functionality, and sustainability, offering innovative solutions to enhance everyday living spaces. Brands like Grove Collaborative stand out for their eco-friendly cleaning products, natural ingredients, and customizable subscription services, making it easy for customers to maintain a clean and healthy home while reducing their environmental footprint.
Similarly, Brandless offers a wide selection of essential home goods, pantry staples, and personal care items at affordable prices, with a focus on transparency, simplicity, and social responsibility. Made In specializes in premium kitchenware, including cookware, knives, and utensils, crafted with high-quality materials and precision engineering to elevate the cooking experience for home chefs and culinary enthusiasts.
Current trends in the direct-to-consumer home supplies category reflect consumers' increasing emphasis on sustainability, convenience, and personalized experiences. Eco-friendly products, reusable alternatives, and plastic-free packaging are gaining traction as consumers seek environmentally conscious options to reduce waste and minimize their carbon footprint. Subscription services and membership-based platforms are also on the rise, offering curated selections of home supplies, personalized recommendations, and recurring deliveries tailored to individual preferences.
Moreover, there is a growing demand for multi-functional and space-saving solutions that optimize living spaces, especially in urban environments where square footage is limited. As consumer lifestyles evolve, D2C home supplies brands are innovating with smart technology, modular designs, and sustainable materials to meet the needs of modern households and provide practical solutions for everyday living.
Everything you need to build a better D2C brand, business and tech stack.
