Ugmonk is a design studio that makes minimalistic accessories, clothing, and tools for your life and work space.
The Outlines makes home essentials, and it's starting with the shower. Its shower lining system consists of four main components -The Keep, The Replen, The Anchors and The Curl Hooks. This simple-to-use system makes hanging and replacing your shower curtain a breeze, and its non-toxic and anti-microbial design go the extra mile to keep your home healthy and clean. Never shower next to mold and grime again.
Tekla makes products for your home comfort. With a foundation in textiles, Tekla creates functional designs of uncompromising quality. Pieces developed with a timeless perspective, yet distinctly unique, made to be lived in and made to last.
Home essentials brand tackling throwaway culture through sustainable goods. First with premium DIY candles in a plant-based bag.
Unscented Co redefines the notion of clean by offering exclusively unscented, natural cleaning products. Unscented designs their packaging for conscious living by giving customers the ability to refill their bottles either at home or in-store.
Hexclad cookware is the perfect balance of beauty and functionality that will instantly elevate your kitchen game.
Direct-to-consumer (D2C/DTC) home supplies brands are companies that offer a wide range of essential products directly to consumers through online platforms or subscription services, bypassing traditional retail channels. These brands provide convenience and accessibility by delivering household essentials, such as cleaning supplies, kitchenware, home organization solutions, and decor items, straight to customers' doorsteps.
By selling directly to consumers, D2C home supplies brands can offer competitive pricing, innovative product designs, and personalized shopping experiences tailored to individual needs and preferences. Examples include brands like Grove Collaborative, Brandless, and Made In, which have gained popularity for their commitment to quality, sustainability, and customer satisfaction.
The best direct-to-consumer home supplies brands prioritize quality, functionality, and sustainability, offering innovative solutions to enhance everyday living spaces. Brands like Grove Collaborative stand out for their eco-friendly cleaning products, natural ingredients, and customizable subscription services, making it easy for customers to maintain a clean and healthy home while reducing their environmental footprint.
Similarly, Brandless offers a wide selection of essential home goods, pantry staples, and personal care items at affordable prices, with a focus on transparency, simplicity, and social responsibility. Made In specializes in premium kitchenware, including cookware, knives, and utensils, crafted with high-quality materials and precision engineering to elevate the cooking experience for home chefs and culinary enthusiasts.
Current trends in the direct-to-consumer home supplies category reflect consumers' increasing emphasis on sustainability, convenience, and personalized experiences. Eco-friendly products, reusable alternatives, and plastic-free packaging are gaining traction as consumers seek environmentally conscious options to reduce waste and minimize their carbon footprint. Subscription services and membership-based platforms are also on the rise, offering curated selections of home supplies, personalized recommendations, and recurring deliveries tailored to individual preferences.
Moreover, there is a growing demand for multi-functional and space-saving solutions that optimize living spaces, especially in urban environments where square footage is limited. As consumer lifestyles evolve, D2C home supplies brands are innovating with smart technology, modular designs, and sustainable materials to meet the needs of modern households and provide practical solutions for everyday living.
Everything you need to build a better D2C brand, business and tech stack.
