Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
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GOODONYA was founded by Olympic athlete Kris Buchanan, who turned to holistic nutrition after experiencing health issues from conventional sports drinks loaded with sugar and artificial ingredients. Driven by a desire for healthier hydration, Kris created Organic Hydration™️: an everyday electrolyte drink crafted with organic ingredients, low sugar, and a delicious lemonade flavor. Developed in GOODONYA's Encinitas kitchen, this clean hydration solution uses natural minerals, coconut water powder, and Himalayan pink salt for balanced hydration without dyes or additives.
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Ka'Chava crafts your new daily super blend for heart, brain and skin health.
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GHOST pre-workout are supplements like no other, delivering energy, focus, and pump. Though they brand themselves as a sport supplement, they have built up a huge fan base in gaming.
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Targeted at gamers, Sneak is a low-calorie, sugar-free energy drink. It's available in powder or cans for a powerful, sustained energy boost and packed with vitamins to heighten your reaction times and keep you focused.
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Obvi makes super collagen supplement that are nothing like traditional supplements. Obvi comes in multiple formats including cereal (fruity, marshmallow, & cocoa flavors), protein bars, and powders like birthday cupcake, caramel macchiato, & pumpkin spice latte.
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Sports drinks are chock full of added sugar and artificial flavors. Cure says "no thank you". Cure is made with only premium and organic ingredients like coconut water and pink Himalayan salt. They took what existed in nature and mixed it to tasty perfection.
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Buoy is an oral rehydration solution that works in just a few drops. This flavorless, hydration solution refills your body with electrolytes and can be mixed into any liquid (even alcohol) Buoy offers 3 variations: hydration, energy, and immunity.
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Nuun began as the first company to separate electrolyte replacement from carbohydrates. Over a decade later, Nuun Hydration is hydrating the planet one runner, cyclist, mother, yogi, hula hooper at a time.
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Daily Elements offers premium electrolyte supplements designed to keep you hydrated and energized throughout the day. Their products are formulated with a balanced mix of essential minerals and electrolytes, making them perfect for enhancing your daily hydration routine.
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LMNT is a brand that specializes in electrolyte drink mixes. These drink mixes are designed to help individuals replenish essential electrolytes lost during physical activity, particularly activities that involve sweating. Electrolytes are minerals like sodium, potassium, calcium, and magnesium, which play crucial roles in maintaining proper hydration and muscle function.
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Liquid IV is best known for its oral rehydration solution that uses the science of Cellular Transport Technology (CTT)™ to hydrate faster than water and comes in unexpected flavors like Apple Pie and Pina Colada.
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