Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
A single purpose, upgrade individual wellness and quality of life for conscious consumers.
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Goli Gummy is an inventive, people-focused nutrition company who believe that happiness and wellness go hand in hand. It’s their goal to help you reach your nutrition goals while enjoying your daily supplements.
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Obvi makes super collagen supplement that are nothing like traditional supplements. Obvi comes in multiple formats including cereal (fruity, marshmallow, & cocoa flavors), protein bars, and powders like birthday cupcake, caramel macchiato, & pumpkin spice latte.
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Clean, all-natural supplements designed to help you lead a healthier, happier lifestyle.
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Prima sells CBD products that range from creams to oils, supplements and powders.
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Lab tested, trusted and effective natural products to optimise sleep, focus, pain and energy.
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Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.
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Fill your medicine cabinet with clean & natural remedies (that actually work). Immune support to energy support.
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Soylent is a complete meal that is enjoyable to eat and contains the vitamins and nutrients your body needs. We created Soylent to be healthy, easy and affordable.
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Powered by fruits, plants, and the joy of creativity, Feel Goods delivers essential elements for a more grounded and uplifted state. Because when you feel good, you do good.
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Trubrain's supplements are nootropics blended to increase your verbal fluency, avoid distractions and boost mental output.
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Moon Juice bridges the world of alchemy and biology for functional benefits. Everything they make (adaptogenic supplements, skincare, and foods) is inspired by a need; either it isn’t being made, or there isn’t a version to my standard of efficacy or purity.
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