Best Water & Seltzer Brands

The water category never seizes to evolve. Recently, Liquid Death completely rewrote the script for selling online, and they won’t be the last to do it. Liquid Death focuses on sustainability by offering a canned alternative to bottled drinks.

Moju

Beverage

It shouldn’t take a lightning bolt to feel the power of nature. Thankfully, MOJU has bottled a better way. Active, grown, functional ingredients to help you take on any challenge.

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Aura Bora

Instead of artificial, uninspired fruit flavors, Aura Bora uses plant-based ingredients to herb up (like spice up HAHA) your sparkling water experience.

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Punchy

Premium low calorie soft drinks, mixed with feel good flavours and all-natural ingredients, designed to transport you to happy times.

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Strange Love

StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks carefully sourced and high-quality organic ingredients.

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Swoon

Swoon is on a mission to take sugar out of society. They are sugar-free beverage company, and they delicious lemonades, mixers and syrup.

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Sunwink

Wellness made simple and delicious. A daily drink crafted clean with powerful plants for your mind, body and mood.

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United Sodas of America

Beverage

United Sodas of America’s colorful sleek matte cans come in 12 flavor varieties, made from high-quality ingredients, and without the unhealthy chemicals often found in soda & sparkling drinks.

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IKÓ

Sparkling mate energy drink packed with natural caffeine, vitamins, minerals, and nutrients. High in natural caffeine, vegan friendly, gluten-free, mixed with natural ingredients.

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Barcode

Functional beverages for everyday performance. Entirely plant-based and powered by adaptogens, barcode works with your natural systems to keep your entire self at full potential.

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Dash

Dash offers British spring water with a dash of wonky fruit. No Calories, No Sugar, No Sweetener (naturally) three simple Ingredients. Wonky Fruit & Veg. Bubbles. The different types offered are: Lemon, Peach, Raspberry, Blackcurrant, Cucumber.

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Hint

Hint delivers refreshment without sugar, diet sweeteners, calories or preservatives.

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Drink Almighty

Almighty makes delicious, natural and healthy drinks for everyone.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Water Brands?

Direct-to-consumer (D2C or DTC) water brands are companies that market and sell bottled water directly to consumers, bypassing traditional retail channels. These brands often emphasize unique selling points such as enhanced mineral content, eco-friendly packaging, or innovative filtration processes to differentiate themselves in a crowded market. The rise of D2C water brands is fueled by consumer demand for convenience, quality, and sustainability.

They offer subscription services, home delivery, and personalized customer experiences, leveraging online platforms to connect with health-conscious and environmentally aware consumers. Brands like Liquid Death have gained notoriety for their bold marketing and commitment to environmental causes, illustrating the potential for D2C brands to make a significant impact in the beverage industry.

What Are The Best Direct-To-Consumer Water Brands?

Among the plethora of D2C water brands, a few stand out for their exceptional product quality, innovative packaging, and commitment to sustainability. Liquid Death has captured consumers' attention with its canned water, emphasizing eco-friendliness and a punk rock ethos. Another notable brand is PathWater, which offers purified water in reusable aluminum bottles, aiming to reduce plastic waste. These brands excel not only because of their product quality but also due to their unique branding and direct engagement with consumers online, creating a loyal customer base passionate about the products and the values they represent.

What Are Current Trends In The Direct-To-Consumer Water Category?

The D2C water category is witnessing several evolving trends, primarily driven by sustainability concerns and technological advancements. Eco-friendly packaging is a significant trend, with brands increasingly adopting aluminum cans and bottles, which are more sustainable than plastic.

There's also a growing emphasis on functional waters, enhanced with vitamins, minerals, or electrolytes, catering to health-conscious consumers looking for hydration plus added health benefits. Additionally, personalization and subscription models are becoming more prevalent, allowing consumers to have tailored products delivered regularly to their doorstep. These trends reflect a broader shift towards more responsible consumption patterns and a desire for products that support well-being and environmental stewardship.