What is Route?

Route helps brands engage with their customers—even after the package has left the warehouse. The tool offers solutions that let customers track their shipment, protect their purchases, and have overall peace of mind when shopping at your brand.

Route Track

Forget random texts from UPS and hunting your neighbors’ doorsteps. Route Track lets you offer your customers a branded portal to track their orders online, with push notifications, or through email and SMS messages.

Route users check the status of their shipment 8 to 10 times, use this to draw them back to your site and extend lifetime value. Reduce your customer support costs with 75% fewer tickets and let Route’s technology work its magic.

Route Protect

Route’s package protection allows customers to protect any order, so your shipping losses are minimized and your profits are boosted. Route Protection has covered $12 billion in merchandise, resulting in 95% customer satisfaction and 6% less cart abandonment. Customers can also troubleshoot issues themselves with Route’s self-service portal.

Carbon Neutral

Route helps your shipping operation go green. Route will automatically calculate and offset the carbon emissions a delivery has, so you can build trust with your customers while protecting the planet. Regardless of your plan, every Route-protected package is 100% carbon neutral.

What is Route’s pricing?

Route has three tiers: Basic ($0 per month) includes the signature package protection, carbon-neutral shipping on protected orders, and basic tracking; Pro (starting at $349 per month) has everything in the Basic plan plus AI-drive product recommendations, branded tracking, and carbon-neutral shipping on all orders; and the Custom plan built for enterprise-level brands varies depending on your scale.

For consumers, the Route app is free and package insurance will vary on season, product category, and your brand’s shipping history.

Who uses Route at a brand?

Route is primarily designed to help operations and customer support teams. Because Route lets customers manage their shipment on their own, this reduces the burden of service agents on your team. Operations and warehouse teams will also appreciate the peace of mind that comes from knowing that Route-protected packages aren’t going to cause the business expensive losses.

Opinion: Is Route worth it?

Route offers multiple plans, and the lowest tier doesn’t cost brands anything. If you don’t value the branded tracking experience then you can go with the Basic plan, which is $0 per month for brands (customers just have to pay for Route protection if they want an insured package) and is a no-brainer for most brands. If you’d like the benefits of a custom tracking platform that can re-engage shoppers back to your website, the Pro plan starts at $349 per month and could be effective in increasing your revenue and retention.

Book a demo with the Route team to understand the option that’s best for your brand.