Athletic Greens

What Is Athletic Greens?

Athletic Greens, known for their hero product AG1, was founded over a decade ago by Chris Ashenden with the mission to provide a comprehensive and convenient daily supplement to everyone. Even though they are over a decade old, Athletic Green still only offers one product: AG1. Their product has been iterated and improved countless times throughout the years and is truly a best-in-class dietary supplement.

Athletic Greens is Climate Neutral Certified and a member of the How2Recycle® program. They’re pride themselves on ingredient quality, product efficacy and clean manufacturing.

Athletic Green’s Product: AG1

AG1 by Athletic Greens is a nutrient-rich powder supplement that contains over 75 vitamins, minerals, whole-food sourced superfoods, probiotics, and adaptogens in a single daily serving.

- AG1 by Athletic Greens is marketed as a comprehensive daily nutrition supplement that can provide increased energy, improved gut health, immune system support, and other health benefits.

- The AG1 formula includes a wide range of ingredients like spirulina, apple powder, spinach, pea protein, and various vitamins and minerals.

- AG1 by Athletic Greens is suitable for various diets including vegetarian, vegan, paleo, and keto, and is free of gluten, dairy, corn, and artificial additives

- Athletic Greens is NSF Certified for Sport, indicating it has been tested for safety and purity.

- While the supplement contains many potentially beneficial ingredients, there is limited research on the overall effectiveness of the Athletic Greens formula. Some users report modest benefits, but the results may not justify the high cost for everyone.

- AG1 by Athletic Greens is not intended to be a complete replacement for eating whole fruits and vegetables, despite some marketing claims made by other actors in the category.

Athletic Greens Reviews

Athletic Greens has thousands of customer reviews across multiple third-party platforms on the internet. We've compiled an up-to-date list of all of their reviews with their average rating and total review count:

Trustpilot: On Trustpilot, Athletic Greens only has 70 customer reviews and has a 2.9 average rating. We think this is not important to consider; it seems like only upset customers review Athletic Greens here.

ThingTesting: On ThingTesting, Athletic Greens has 106 customer reviews and is rated 3.6 out of 5 stars. We also don't think ThingTesting should be considered important; it seems like only upset customers leave reviews of Athletic Greens here and does not represent their overall customer satisfaction.

Athletic Greens Website: On their own ecommerce website, Athletic Greens has over 40,000 customer reviews and is rated 4.2 out of 5 stars. They apparently have over 35,000 5-star customer reviews.

Fun Fact About Athletic Greens

Athletic Greens has made over 52 iterations of their AG1 formula since the product was first launched over a decade ago. The brand and team are constantly working to improve and refine AG1, incorporating the latest scientific research and feedback from customers.

We also think it's interesting how Athletic Greens continues to remain a direct to consumer (D2C) brand, even when it could be a significant value-add to their business to explore other channels. They do not currently sell on Amazon or even in any retail channels.

All of their customers buy directly through their owned ecommerce website and subscription platform. You now have to consider whether or not adding Amazon would be beneficial to their business or not; it's possible that they are way too late to the game and that if they added Amazon, it would cannibalize their own D2C channel.

AG1 Ingredients

AG1 is formulated with a meticulously selected blend of 75 ingredients designed to support overall health. This includes essential vitamins, minerals, prebiotics, probiotics, adaptogens, superfoods, and digestive enzymes. Key ingredients like Lion’s Mane and Ashwagandha aid in focus, mood balance, and energy levels, while Spirulina and Chlorella provide a potent dose of antioxidants.

The formula is vegan, gluten-free, and dairy-free, ensuring it’s accessible for various dietary needs. Every ingredient is chosen for its bioavailability, ensuring maximum absorption and impact on your body’s nutritional foundation.

AG1 Quality and Manufacturing

AG1 prides itself on delivering a product of the highest quality. Each batch of AG1 undergoes extensive third-party testing for heavy metals, pesticides, herbicides, and microbial contaminants to ensure it’s safe for long-term daily use. The product is NSF Certified for Sport, a gold standard certification ensuring that AG1 is free of banned substances and meets the highest safety standards.

From sourcing raw materials to final packaging, AG1 is committed to transparency and rigorous quality control, ensuring that every scoop delivers the nutrients promised on the label.

AG1 Impact

AG1 not only aims to improve personal health but also strives to make a broader societal and environmental impact. Since 2019, AG1 has helped provide over 14 million meals to food-insecure families through partnerships with No Kid Hungry and World Central Kitchen.

The company has been Climate Neutral Certified for three years and has removed all plastic scoops from their packaging, with 92% of the paper used now coming from certified sustainable sources. Looking ahead, AG1 plans to trace 100% of its ingredients and packaging components to further reduce its carbon footprint and provide 20 million meals to children in need by 2030.

Founder of Athletic Greens

Athletic Greens was founded by Chris Ashenden, who was inspired to create a comprehensive supplement after struggling with his own health issues. His dedication to quality and nutrition has made Athletic Greens a trusted brand in the wellness community.