Laura Geller creates clean, essential beauty products to get you out the door faster and on with your life.
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Laura Geller creates clean, essential beauty products to get you out the door faster and on with your life.
Visit WebsiteLaura Geller is a direct-to-consumer beauty brand that offers a wide range of makeup products, particularly known for its innovative baked formulas. Founded by makeup artist Laura Geller in 1997, the brand focuses on creating high-quality, easy-to-use makeup that enhances natural beauty. The brand’s mission is to empower women to feel confident and beautiful through accessible, professional-grade makeup.
One of Laura Geller’s standout products is the Baked Balance-n-Brighten Color Correcting Foundation, a powder foundation that delivers a natural, radiant finish. This foundation is baked on terracotta tiles for 24 hours, resulting in a creamy, lightweight texture that blends seamlessly into the skin. It’s available in multiple shades to suit different skin tones.
Another popular item is the Baked Gelato Swirl Illuminator, a highlighter that imparts a luminous glow to the skin. This product features a unique gel-powder formula that applies smoothly and provides buildable coverage. It’s available in various shades, including the iconic Gilded Honey, which has become a favorite among beauty enthusiasts.
Laura Geller also offers the Spackle® Primer, a collection of primers designed to prep the skin for makeup application. These primers come in different formulations to address various skin concerns, such as hydration, oil control, and color correction, ensuring a smooth and long-lasting makeup finish.
Laura Geller, a renowned makeup artist, founded her eponymous brand in 1997 with the vision of making professional-grade makeup accessible to all women.