D2C lipstick brands are making waves with innovative formulations, vibrant colors, and ethical practices. Brands like Glossier and Bite Beauty offer high-quality lip products directly to consumers, often using clean and natural ingredients. Glossier’s lipsticks are known for their modern, minimalist packaging and sheer, buildable colors, appealing to a broad audience. Bite Beauty emphasizes clean, vegan, and cruelty-free formulations, catering to consumers who prioritize sustainability. These brands leverage social media and influencer marketing to create buzz and build loyal customer bases.
Alleyoop is a beauty brand with products that are extremely efficient. With its reimagined razors and multitasking makeup brush and versatile formulas, Alleyoop is made for women with no time or space to spare.
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ILIA Beauty leads the clean beauty movement with conscious, award-winning products.
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Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.”
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Glossier make products designed with your real beauty routine in mind. They offer skincare, makeup, body care, and fragrance, all painstakingly perfected to be worthy of your bathroom shelf.
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Kaja is K-beauty for everyone, all skin types and skin tones. Kaja creates playful products so makeup is easy and fun.
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Kopari Beauty is the first premium coconut oil-based beauty brand in the U.S. They make better-for-you,coconut-based skin, beauty and personal care products.
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Laura Geller creates clean, essential beauty products to get you out the door faster and on with your life.
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Haus Labs is performer Lady Gaga's beauty brand. This vegan and cruelty-free cosmetics brand is focused on spreading kindness, bravery, and creativity.
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