TV advertising platforms and tools represent a pivotal element for direct-to-consumer (DTC) brands looking to expand their reach through television media. These platforms offer services ranging from ad creation and scheduling to performance tracking and audience targeting. They provide DTC brands with the means to not only create compelling TV ads but also strategically place them in suitable time slots and channels to maximize viewer engagement.
The importance of these tools in the modern marketing mix is significant. Despite the rise of digital media, TV advertising remains influential, offering broad reach and a high level of consumer trust. For DTC brands, these tools facilitate access to this impactful medium, allowing them to target diverse audiences, increase brand awareness, and drive conversions.
Prominent tools in this sector include Hulu Ad Manager, which offers tailored advertising solutions on their streaming platform, and Google TV Ads, providing data-driven ad placements across various networks. Another notable tool is Simulmedia, which specializes in audience targeting and campaign optimization for TV ads. Utilizing these TV advertising platforms and tools, DTC brands can effectively leverage the power of television to complement their digital marketing strategies and amplify their market presence.
Increasingly, D2C brands are looking for additional growth on non-traditional paid social / search platforms. One of those popular platforms is Connected TV. Tools like Tatari and Steelhouse help you not only structure your media buys, but also measure your impact.
Tatari has turned TV advertising into a digital-like experience: measured, real-time, and with the ability to manage your campaign in small or big doses.
Teads is a video ad platform. They've got placements across some of the biggest websites. They take your TV ads, or video ads and automatically rework them to fit all of their placements to provide premium, engaging, and brand safe ad experiences.
SteelHouse provides software for brands, agencies, and direct marketers. The SteelHouse Advertising Suite gives brands worldwide everything they need to run retargeting, prospecting, and branding campaigns across all devices and channels — including Connected TV.
Everything you need to build a better D2C brand, business and tech stack.
