Behavioral analytics tools help D2C brands understand how customers interact with their website, apps, or emails. By tracking actions such as clicks, page views, and product engagement, brands gain insights into customer preferences and pain points. This data is essential for personalizing the shopping experience and driving conversions. With behavioral analytics, brands can make data-driven changes that improve user experience and overall performance.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
Everything you need to build a better D2C brand, business and tech stack.
