Poplar Overview 2024: Used By 5 Brands

About Poplar

Poplar is a tech-enabled direct mail platform that allows brands to seamlessly integrate automated, data-driven direct mail into their marketing strategy. With features like real-time tracking, dynamic personalization, and API-based trigger mailings, Poplar helps businesses efficiently acquire, retain, and re-engage customers at scale. By combining the power of digital targeting with the impact of physical mail, Poplar makes direct mail as easy, measurable, and performance-focused as online marketing.

Category:

Direct Mail

Tags:

Email Marketing

CRM

Languages:

English

Poplar Media

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Poplar Rating

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Poplar Pricing

Poplar offers a flexible, volume-based pricing model with a free tier that includes easy integrations, CSV uploads, and in-platform automation. Paid plans provide additional perks like dedicated account management and enhanced automation tools. Pricing scales based on the number of mail pieces sent, making it suitable for both small businesses and enterprise-level campaigns. For high-volume users, custom pricing and credits may be available to optimize costs.

Basic

Best option

$1,500

per month

Easy Integrations CSV Uploads In-Platform Audience Management Real-Time Platform Attribution Delivery Tracking Fast Chat & Email Support Lookalike Modeling Email to Address Retargeting

Basic

Best option

$1,500

per month

All Free Tier Features Dedicated Account Manager Site Visitor Retargeting Dynamic Creative Translation & Support Discounted Bulk Send Pricing

Basic

Best option

$1,500

per month

All Free Tier Features Dedicated Account Manager Site Visitor Retargeting Dynamic Creative Translation & Support Discounted Bulk Send Pricing Custom Data Sourcing Early Access to New Features

Basic

Best option

$1,500

per month

Brands Using by Poplar

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Simple undergarments designed to make you feel more comfortable in your own skin. From the most comfortable wireless bras to super absorbent underwear - Knix exists to make you feel unapologetically free.

Primary

Apparel

No labels, no slogans. Just super soft, sustainable, simpler clothes that your kids will love.

Kettle & Fire

Food

Collagen-rich bone broths and soups that are packed with essential nutrients like protein. Make Kettle & Fire your tasty habit—that you can feel good about.

Manscaped

Personal Care

Manscaped is the male personal care brand dedicated to creating product for below-the-waist grooming and hygiene.

Outer

Furniture

Outer's passion is to create the world’s most comfortable, durable, innovative, and sustainable outdoor furniture. Their hero product is a comfy outdoor sofa.

Brands Using by Poplar

Bravo

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Granuella

Cilimandgarno

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Bravo

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Barbarossa

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Edge & Em

Puyol

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Poplar Overview

What is Poplar?

Poplar is a tech-enabled direct mail marketing platform that helps brands automate, personalize, and measure direct mail campaigns. Designed for D2C brands, eCommerce businesses, and subscription-based companies, Poplar integrates seamlessly with CRM, email marketing, and eCommerce platforms to deliver targeted, data-driven mailers that drive customer acquisition, retention, and re-engagement.

Bridging Digital & Direct Mail

As digital advertising costs rise and tracking challenges grow due to iOS 14 and third-party cookie restrictions, Poplar provides a privacy-compliant, high-ROI alternative to traditional digital marketing. Unlike online ads that are subject to ad blockers and algorithm shifts, direct mail remains tangible, high-impact, and cost-effective, allowing brands to reach customers without digital distractions.

Personalized Retargeting & Lifecycle Marketing

Poplar enables brands to trigger direct mail campaigns based on customer behavior, including:

Cart abandonment mailers to recover lost sales
Win-back campaigns to re-engage inactive customers
Loyalty & VIP rewards to strengthen customer relationships
Cross-sell & upsell promotions to maximize lifetime value

With fully dynamic content, businesses can personalize offers, product recommendations, and messaging based on purchase history, browsing activity, and customer segmentation.

Seamless Integration & Automation

Poplar integrates with Klaviyo, Shopify, HubSpot, and other leading marketing platforms, allowing brands to automate direct mail campaigns just like email and SMS flows. The platform also supports CSV uploads for easy bulk mailing and one-time campaigns.

No Contracts, Scalable Pricing

Poplar offers a free tier with basic features, while paid plans scale based on mail volume. Businesses can start small and ramp up as they see results. High-volume users may qualify for custom pricing and credit-based incentives, making it accessible for both startups and enterprise brands.

Who Uses Poplar at a Brand?

Poplar is utilized by teams across an organization, including:

Marketing & Growth Teams – Automate direct mail retargeting and customer retention campaigns.
Customer Retention Teams – Run loyalty programs, VIP mailers, and win-back efforts.
eCommerce & Performance Teams – Optimize revenue attribution and A/B test direct mail strategies.

Why Brands Choose Poplar

With its AI-driven personalization, automated workflows, and deep analytics, Poplar makes direct mail as easy, measurable, and scalable as digital marketing, giving brands a powerful new channel to reach and retain customers.

Poplar FAQs

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$100 OFF First Month

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Poplar Key Integrations

Customer.io

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.

MailChimp

With Mailchimp you can send newsletters and automated emails. You can build your email list with form or import your known contacts. Mailchimp offers pre-designed email templates and a drag and drop email builder.

Shopify

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.

Klaviyo

Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.

Optimizely

Optimizely offers powerful, easy to use solutions, to test what messages, imagery, and offers help increase conversion, retention, and lifetime value.